Experimentation
Culture Awards

Globally awarding your growth in experimentation culture
Sharing inspirational stories by the award nominees
in our live show recordings & follow-up webinars

Contact us to become a judge, ambassador or a partner of this event.
The next Experimentation Culture Awards is scheduled for June 23rd, 2022

THE 2021 NOMINEES & WINNERS

The nomination deadline for the 2021 experimentation culture awards was May 28th 2021. We received 62 case submissions.

The 2021 jury went through all the cases and rated each of them on a 1 to 5 scale. They were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.

All those finalists were interviewed. Based on these interviews the jury selected a winner in each category:

2021 individual nominees & winner2021 team nominees & winner2021 organization-wide nominees & winner
In 2020 we had 6 out of 15 finalists (case owners) being female, in 2021 this went down to 4 out of 15 finalists. We are concerned about this. We also believe we need to work harder on the full diversity perspective of our selected finalists / cases.

This is why we are reconsidering the way we collect cases and judge these cases to have a more diverse representation of our industry as finalists of our 2022 awards.

Looking for the 2020 nominees and winners? Find them here!

INDIVIDUAL NOMINEES

Experimentation Culture Awards 2021 Individual award nominations
  • WINNER of the 2021 Individual AWARD is: Aleksander Fabijan (SI) - For it Takes a Flywheel to Fly: Leading Microsoft to share lessons in experimentation culture.

  • Alexandre Suon-Perhirin (FR) - For driving the adoption of A/B testing as a decision-making tool for strategic investments.

  • Peter Ernst (US) - For building a culture of experimentation in healthcare: find better ways to connect patients during COVID.

  • WINNER of the 2021 Community AWARD is: Rommil Santiago (CA) - For launching Experiment Nation: a home for experimenters around the world, from beginner to pro.

  • Ruben de Boer (NL) - For building a worldwide CRO community with free coaching for charity and low barrier Udemy courses.

See the 2020 individual award nominees & winner

TEAM NOMINEES

Experimentation Culture Awards 2021 Team award nominations
  • WINNER of the 2021 Team AWARD is: bol.com (NL) - For Team Experimentation and the journey to make their colleagues smarter.

  • TOYOTA (FR) - For the CRO team. An eye on ROI: Executives and CRO experts nurture experimentation together.

  • ANWB (NL) - For the Web analytics & CRO-team and the CRO-training, onboarding and documentation of the CRO process.

  • iTech Media (UK) - For the Experimentation Team. Advocating their operational framework and increasing the velocity of experiments.

  • fonQ (NL) - For the CX Team. Rocket start CRO: from 0 to 30 A/B-tests in 6 months.

See the 2020 team award nominees & winner

ORGANIZATION-WIDE NOMINEES

Experimentation Culture Awards 2021 Organization-wide award nominations
  • Rabobank (NL) - For the growth from ad-hoc to structural experimentation and optimization.

  • BAM - Bamboo Clothing (UK) - For the growth and journey to experimentation informing smarter decisions.

  • Convoy (US) - For enabling experimentation at scale in a B2B Marketplace.

  • WINNER of the 2021 Rising Star AWARD is: The Royal Mint (UK) - For embedding a culture of experimentation at a company with over 1,100 years of history.

  • WINNER of the 2021 Organization-wide AWARD is: ING (NL) - For moving towards continuous experimentation.

See the 2020 organzation-wide award nominees & winner

July 8th 2021 live broadcast

This live broadcast will have 150 minutes of keynotes, interviews and winners

THE 2020 NOMINEES & WINNERS

The nomination deadline for the 2020 experimentation culture awards was on July 31st 2020. A total of 65 cases were submitted through our website.

The 2020 jury went through all the cases and rated every single one of them on a 1 to 5 scale. The top 5 in each category became the final nominees for the awards.

All those finalists have been interviewed. Based on these interviews the jury selected a winner in each category.

Looking for the 2021 nominees? You can find them here.

INDIVIDUAL WINNER & NOMINEES

Experimentation Culture Awards 2020 Individual award nominations
  • WINNER of the 2020 Individual AWARD is: Guido X Jansen (NL) - For evangelizing CRO in general and CRO culture in particular with the CRO Cafe Podcast.

  • Gabriela Denison (UK) - For building trust in fast, pain-free experimentation at ASOS.com.

  • Raoul Warren Doraiswamy (AU) - For building the CovidCRAP community. Supporting businesses affected by CoronaVirus for free.

  • Desiree van der Horst (NL) - For taking away the fear of sharing failures at Fingerspitz.

  • Stefan Thomke (US) - For writing "Experimentation Works", the book on experimentation for business leaders.

TEAM WINNER & NOMINEES

Experimentation Culture Awards 2020 Team award nominations
  • WINNER of the 2020 Team AWARD is: VodafoneZiggo (NL) - For the CRO Center of Excellence. Creating a culture of experimentation.

  • Taxfix (DE) - For the Experimentation taskforce. The path towards a strong experimentation culture.

  • Hallmark Cards Benelux (NL) - For the CRO team. Started from the bottom, now they are 100 tests further.

  • Microsoft (US) - For the Experimentation Platform Team. A/B Testing and Covid-19: Data-Driven decisions in times of uncertainty.

  • SAP (US) - For the Optimization Lab. Building a data-driven culture through widespread testing.

ORGANIZATION-WIDE WINNER & NOMINEES

Organization-wide award nominations
  • WINNER of the 2020 Organization-wide AWARD is: Farfetch (PT) - For the circle path from insights to learnings. Change a company experimentation mindset in a data-driven approach.

  • GlaxoSmithKline (US) - For building a culture and practice of experimentation.

  • MongoDB (US) - For going from 0 to 100 within 6 months. Implementing and accelerating a research and testing program.

  • AllClear Travel Insurance (UK) - For the democratization of experimentation.

  • RS Components (UK) - For full stack experimentation transformation. The 'binding agent' between Product & Engineering.

LIFETIME ACHIEVEMENT AWARD

The 2020 jury has decided to hand out an INDIVIDUAL Experimentation Culture lifetime achievement AWARD

  • The WINNER is: Ronny Kohavi (USA) - For all the research and publications that helped so many experimenters to understand how to conduct trustworthy digital experiments.

LIFETIME ACHIEVEMENT AWARD

The 2020 jury has decided to hand out an ORGANIZATION-WIDE Experimentation Culture lifetime achievement AWARD

  • The WINNER is: Booking.com (NL) - For being a big example organization for experimentation, known and quoted by many decision makers throughout the world.

September 24th 2020 broadcast

The 2020 liveshow has 180 minutes of inspirational talks and interviews

Rabobank Experimentation Culture Award 2021 nomination

ORGANIZATION-WIDE NOMINEE:
Rabobank

Rabobank

The growth from ad-hoc to structural experimentation and optimization

"Until last year, our experimentation program was largely led by ‘gut-feeling’. 2020 was the year we shifted from ad hoc testing to a sophisticated culture of experimentation. This resulted in an experimentation framework for our teams to adopt in their daily work. Our framework has 3 steps: Identifying points of friction through research, Prioritizing hypotheses, and finally, experimentation.

To keep our experimentation efforts fueled and prove the value of validating hypotheses, we now use lead-to-sale ratio (the average of users that converts) multiplied by the Product LifeTime Value to have an estimate of what CRO brings to the table for our stakeholders.

2020 was our biggest year in terms of experimentation yet. Over 80 experiments were run, and we added over €2.500.000 in PLTV, but our most important cultural win: experimentation started the year with 1 team, and by the end of the year there were 7 teams, with more teams to join soon!"

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Bamboo Clothing Experimentation Culture Award nomination

ORGANIZATION-WIDE NOMINEE:
BAM - Bamboo Clothing

BAM

The growth and journey to experimentation informing smarter decisions

"BAM designs and manufactures a range of activewear predominantly made from bamboo fabric. Our clothing, super soft, comfortable and sustainable, is sold direct to consumers via our website and catalogue, supported by digital and social marketing.

We have made great strides in becoming a business with an experimentation mindset. In early 2020 we brought in an agency to introduce an experimentation programme. The results were impressive. 62 tests in 12 months (we did 7-8 the year before) revenue gains of £3.2m and £0.9m of losses averted.

This year we have brought the programme in-house, with coaching and support still from the agency.

Compared to 18 months ago we are bolder, we have permission to fail and the team's most common refrain is ‘how can we test that’? We are incorporating experimentation into our retention campaigns as well as our NPD process. As a fast-growing business, over 50% growth in the last year, we are proud of the smart way we make decisions."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Convoy Experimentation Culture Award nomination

ORGANIZATION-WIDE NOMINEE:
Convoy

Convoy

Enabling experimentation at scale in a B2B Marketplace

"Convoy is the world’s largest digital freight network, providing platforms for Shippers and Carriers to achieve efficiency at tremendous scale.

12 months ago, Experimentation was still immature at Convoy and used by a small number of product teams. Now, experimentation is in-use across 7 organizations, each of which contain 2-5 teams apiece. Despite being a B2B Marketplace with extreme experiment complexity and small sample sizes, Convoy has run ~150 experiments with tens of millions of dollars in business impact.

This was achieved by redesigning our Experimentation tool from a bare bones service into an end-to-end platform called TestDrive that includes features such as a self-serve metrics repository, self-serve algorithm repository, automated experiment workflows, metric monitoring, experiment dashboards, quasi experiment deployment system, real-time & data warehouse-based targeting, and more.

We have also developed a downstream revenue impact algorithm for predicting longterm metric movements based on correlated short term values (DRIVE) and a quasi experimentation framework for rapidly analyzing directionally correct experiment results on 100% traffic (FastLane). All these efforts have doubled experiment volume onboarded teams while reducing data science resources by 75% and cutting analysis time from 1 week to 1 hour."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


The Royal Mint Experimentation Culture Award nomination

ORGANIZATION-WIDE NOMINEE AND WINNER of the 2021 RISING STAR AWARD: The Royal Mint

The Royal Mint

Embedding a culture of experimentation at a company with over 1,100 years of history

"With a history spanning over 1,100 years, The Royal Mint is the sole manufacturer of UK coinage. The CRO team, however, are a relatively new addition, so the challenge was to integrate and embed a new culture of ‘test and learn’ at the heart of an already established organisation. As a large company, with multiple business units and stakeholders, changing the mind-set wasn’t about changing the attitudes of a few people, but multiple people in separate divisions.

Over the last 12 months, attitude towards experimentation at The Mint has been completely transformed, primarily through the introduction of our ‘Speed CRO’ workshops. These sessions allow a day for the CRO team to sit with key individuals from each business unit, focussing on multiple data sources to form a hypothesis and launch new experiments. This short-circuits the CRO process from weeks to hours. Testing has now become integral to the business and the question has changed from ‘what is CRO?’ to ‘have we tested it?’"

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


ING Experimentation Culture Award nomination

ORGANIZATION-WIDE NOMINEE AND WINNER of the 2021 ORGANIZATION-WIDE AWARD: ING

ING

Moving towards continuous experimentation

"This is only a selection of initiatives from across ING that are proof points of further maturing our culture of experimentation:
We started validating the assumptions underlying all key strategic programs.We improved the experimentation skills (experiment design and analysis) of >1.700 colleagues (PACE Academy).Created a new role ‘Global Lead Conversion Optimisation’ to further develop this capability,Data Scientists starting applying causal inference techniques to estimate the impact of introducing specific Mobile App features on customer behavior.We created a new dedicated team that owns the full experimentation stack to better enable other teams to run pilots and A/B tests.
HR ran a pilot to test the impact of offering unlimited leave, under supervision of Groningen University.

And as part of the Think Forward Initiative we ran an experimental program (20+ tests) in NL to identify how we could help vulnerable customers (<€2000 savings) grow their savings buffer."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Bol.com Experimentation Culture Award nomination

TEAM NOMINEE AND WINNER of the 2021 TEAM AWARD: bol.com, Team Experimentation

Bol.com

Make our colleagues smarter

"Within bol.com we have 1 centralized Team Experimentation. We make it ridiculously easy for everybody to run experiments. Up until now we were focused on IT-teams. We implemented a BeaconID which is sent along in the request header and stored in the analytics tool and the experimentation set-up. This facilitates teams to run (back-end) experiments independently and also gain insights from user behavior in the front-end.

We broadened our scope to support quasi-experiments and observational studies. We want to store all the learnings and insights from all researchtypes. Just to make our colleagues smarter, so they can come up with the best solution for the users of their product.

Guardrail metrics like # customer cases and # returns are provided, to make experimenters more aware of the overall effect of their experiments. It also helps in getting more ambassadors of the experimentation culture.

The team is famous within bol.com for our good support and knowledge sharing."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


TOYOTA Experimentation Culture Award nomination

TEAM NOMINEE:
TOYOTA, CRO Team

TOYOTA

An eye on ROI: Executives and CRO experts nurture experimentation together

"The global car brand, Toyota is dedicated to improving CX on all its digital channels through A/B testing and personalization. The Toyota CRO team uses predictive algorithms to identify future buyers online, in order to offer them relevant support and messaging until they are ready to visit a dealership for a test drive.

Until 2020, sharing the results of experimentation campaigns with all stakeholders was not part of Toyota's culture. However, the value generated by the CRO team could no longer be overlooked by top management. Today, Toyota's management and marketing executives meet monthly with the CRO team to review insights, share results, and build an experimentation roadmap together.

The collaboration is empowering Toyota to increase its testing velocity and depth. In turn, executives are further buying into the value of experimentation. Through CRO excellence and linking experimentation to business value, the CRO team has created a culture of experimentation at Toyota."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


ANWB Experimentation Culture Award nomination

TEAM NOMINEE:
ANWB, Web analytics & CRO-team

ANWB

CRO-training, onboarding and documentation of the optimization process

"Our web analytics & CRO-team is expanding rapidly. Three years ago we were with three employees, now we’re with sixteen and still hiring. It goes without saying that all new team members have a data driven mindset. We need to make sure that we all work according to the same methods, that we explain the same process to stakeholders and that juniors won’t get overruled by stakeholders or product owners with a big mouth. For this reason we made an onboarding schedule. This contains a five week planning and a long term planning. The short term planning focuses on hard skills and contains: assignments they can work on right away, courses, documentation of data, documentation of our optimization process and getting acquainted with colleagues and stakeholders. The long term planning is all about soft skills, like: planning, managing a process (like an ab-test process) and stakeholder management. The result is a smooth onboarding and the new team members state this as a major advantage.

In the past few years we also evolved and documented an optimization process. This documentation is the key to maintaining a shared way of working and a major help in onboarding new team members. Now we're reviewing and expanding this documentation. We’re updating things based on what we’ve learned, we discuss topics that we didn’t cover so far and make rules for it and we make our documentation better so new team members can get to work independently. We aim to have a way of working and explanation for every single step. For example:
a video about Optimizelyhow to calculate business impactwhy we use Bayesian instead of Frequentist and the corresponding ruleshow to cope with monitoring ab-tests (and the peeking-rule) and when are you allowed to premature stop an experimentthe 6V-model, as detailed as to determine for each available data source how to analyze this type of data and what sample size is minimum
Through a CRO-training we also levelled up the data driven mindset of our coworkers from other disciplines a.o. marketing, content, UX. In three workshops we covered:
choosing a good KPIthe importance of validating your ideasthe 6V-modelthe importance of combining multiple data sources to build stronger hypotheseswriting good hypothesesvalidating hypotheses through ab-testingoptimizing on low traffic
We alternated the big amount of theory with lots of interactive elements like big and small assignments and agree/not agree statements. The trainees performed research themselves using multiple data sources, they practiced writing hypotheses and debugged an experiment which was full of obvious and not so obvious mistakes. On top of these fun but tough workshops, they received homework, which was a combination of assignments and courses. The trainees rated the training with an 8 and were thrilled about how much they learned."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


iTech Media Experimentation Culture Award nomination

TEAM NOMINEE:
iTech Media, Experimentation Team

iTech Media

Advocating our operational framework and increasing the velocity of experiments

"What has the team done to improve the culture of experimentation?

The experimentation team acknowledged the growth pains and the Agency-like non-scalable experimentation process that suffered from a fast-paced hiring and product expansion.After collecting evidence from the leadership team to squads, our team understood that establishing a common language, clear work remit, scalable way of working, and alignment with the overarching Experimentation and Analytics chapter were vital pillars to fostering innovation at scale.We went on a company-wide tour finding "local champions" to sustain the new principles as a team.We called product teams to action and worked with them to label their experimentation activities (Product Initiatives, Safety net, CRO, Research, and Advocacy) and refresh people needs to ensure execution excellence.We increased the velocity of experiments for core products by reestablishing the CRO workflows where opportunity existed to #alwaysbetesting."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


fonQ Experimentation Culture Award nomination

TEAM NOMINEE:
fonQ, CX Team

fonQ

Rocket start CRO: from 0 to 30 A/B-tests in 6 months!

"As the company values shifted, fonQ was ready for strategic improvement and a brand new CX team. We were able to start our CRO process and build towards a data-driven organization where our main focus is our customer and validation is key.

How did we do this?
Training 4 customer journey specialists in CRO and codingIdeas of improvement coming from within the company and are being prioritized based on dataUsing both qualitative data and quantitative data in researchAB testing on our commercial and service platform, external tooling and in newsletters (both server and client side)Working with Airtable and fully automated our test analysisSharing results and insights in monthly updates and company wide meetingsAB testing is part of our OKR cycle and the team’s year targetHaving full support from our CEO and management team
We are proud of the steps we’ve taken so far to create a culture of experimentation to continuously improve our customer journey."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Aleksander Fabijan Experimentation Culture Award nomination

INDIVIDUAL NOMINEE AND WINNER of the 2021 INDIVIDUAL AWARD: Aleksander Fabijan

Aleksander Fabijan

It Takes a Flywheel to Fly: Leading Microsoft to share lessons in experimentation culture

"Aleks has led Microsoft’s experimentation platform team not only on internal efforts to improve experimentation culture, but also to communicate challenges, lessons, and examples outside of our company.

Aleks coordinated cross-company sharing sessions, where experimentation-focused teams of different companies discuss their respective experiences, challenges, and tooling.

More visibly, Aleks has spearheaded Microsoft ExP's blog presence, resulting in 12+ blog posts the past year, with thousands of readers. Aleks coordinates collaborators to share their expertise and shepherds these posts through to publication. He also contributes posts and his most recent - It Takes a Flywheel to Fly – has been shared and discussed by practitioners across the globe. It is a succinct example of his broad efforts in improving experimentation culture."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Alexandre Suon-Perhirin Experimentation Culture Award nomination

INDIVIDUAL NOMINEE:
Alexandre Suon-Perhirin

Alexandre Suon-Perhirin

Driving the adoption of A/B testing as a decision-making tool for strategic investments

"Accor is a large hospitality group operating in 110 countries. For many years, the group’s experimentation velocity was slow. They ran 2 or 3 tests every quarter. There was no experimentation evangelist or process in place to foster a professional program. However, since taking charge of experimentation in 2020, Alexandre Suon, Accor’s experimentation program has leaped forward.

Alexandre led a total overhaul of Accor’s A/B testing strategy. He implemented processes and evangelized experimentation - demonstrating its ROI team by team. The group now runs as many as 20 to 30 tests per month. Executives now also use A/B testing to financially evaluate potential partnerships, and to measure the effectiveness of various booking and marketing technologies in the hospitality industry before committing. Thanks to the recent recruitment of a scrum master, Alexandre expects to double the current number of experiments and extend A/B testing practices to all the Group' digital properties."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Peter Ernst Experimentation Culture Award nomination

INDIVIDUAL NOMINEE:
Peter Ernst

Peter Ernst

Building a culture of experimentation in healthcare: find better ways to connect patients during COVID

"If there ever was the perfect time to recognize excellence in optimizing scheduling flows for patients and healthcare practitioners it is now. As the director of digital experiments at Providence, a US hospital and healthcare organization, Peter Ernst’s work is literally vital. His a/b tests helped Providence find better ways to connect 120,000 caregivers serving across 51 hospitals and 1,085 clinics to thousands of patients during COVID.

Peter’s success using a/b testing to improve scheduling flows along with his steady and humble evangelization of experimentation paid off in 2021. Previously, he was alone in his work. Today, product teams at Providence run experiments server-side while Peter and his growing team continue optimizing client side. He helped single-handedly build a culture of experimentation for Providence."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Raoul Warren Doraiswamy Experimentation Culture Award nomination

INDIVIDUAL NOMINEE AND WINNER of the 2021 COMMUNITY AWARD: Rommil Santiago

Rommil Santiago

Launching Experiment Nation: a home for experimenters around the world, from beginner to pro

"In the last 12 months, Experiment Nation went from a solo pet project hosted on Medium, to an operation of well over a dozen regular contributors that help produce weekly interviews with Experimenters of every level (now in 2 languages), podcast episodes where CROs debate every facet of the industry, activities on LinkedIn (e.g. Question of the Week, the Weekly Buzz, and CRO Jargon Tournaments), a Community Calendar so no one misses an event, a job board, and public directory of CROs to help folks find each other.

Of course this is a group effort nowadays, but I believe that the original founder of this platform, Rommil Santiago should be awarded for creating it. He created a place not only for experienced experimenters, but also for beginners.

Everything that Experiment Nation has done, and will continue to do, has one goal in mind: to connect Experimenters from around the world of every level to new ideas and to each other. Their readership, and content engagement have hockey-sticked over the last 12 months and I hope they continue connecting Experimenters for years go come."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


Guido X Jansen Experimentation Culture Award nomination

INDIVIDUAL NOMINEE:
Ruben de Boer

Ruben de Boer

Building a worldwide CRO community with free coaching for charity and low barrier Udemy courses

"Ruben is a conversion manager with experience on both the agency and customer sides. At the largest news/publisher website in the Netherlands, he set up the center of excellence and ensured that validation has become part of the culture.

At Online Dialogue agency, he further developed CRO for large companies such as Videoland (Netflix competitor with more than 1 million subscribers). He fully automated analyses, created additional insights by adding psychology into the process, and improved the internal culture by aligning CRO with company goals.

In addition to his work for Online Dialogue, he makes CRO courses that can be purchased for a low price or are for free (on Udemy, two courses released last year), and he provides free coaching for charity organizations. His goal is to give everyone in the world the opportunity to learn CRO and make more people enthusiastic about validation and experimentation. Over 5000 students subscribed to his courses."

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


SUBMIT YOUR 2021 AWARD CASE

Deadline for submission fo the 2021 awards was May 28th

The 2021 jury was looking for inspirational stories on (your) growth in experimentation maturity. It's not about the current level of experimentation, we nominate and award for the growth steps that have been taken in the last 12 months.

You were able to submit your case(s) on how experimentation maturity grew in the last 12 months through the form below on this page. You were allowed to submit multiple case entries.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

  • Individual award 2021: something 1 person has done in the past 12 months to keep or improve the culture of experimentation in an organization or even broader.

  • Team award 2021: something a team has done in the past 12 months to keep or improve the culture of experimentation in an organization or even broader.

  • Organization-wide award 2021: something an organization has done in the past 12 months to keep or improve the culture of experimentation in an organization or even broader.

Deadline for submission was May 28th, 2021 - 10.00pm UTC

Every 2021 jury member scored all the submitted cases (besides cases of friends, family, collegues and clients) and the top 5 with the highest average scores became nominated as the 2021 finalists. Each finalist was interviewed about their case and based on these interviews the jury selected the 2021 winners.

This live broadcast will have 150 minutes of keynotes, interviews and winners
This event starts July 8th at 6.00 pm UTC


ABOUT THIS AWARDS EVENT

This is the 2021 about & jury page.

The Experimentation Culture Awards started in 2020 as an event to globally promote a culture of experimentation. Our goal is to help people who are trying to grow an evidence-based decision making culture, by giving them a push in the right direction.

We do this by sharing inspirational stories of experimentation maturity growth and by nominating individuals, teams and organizations who deserve to be recognized for their work.

In an experimentation culture you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

In 2021 we are handing out 3 awards (but we do like surprises):

  • Individual award 2021: something 1 person has done in the past 12 months to keep or improve the culture of experimentation in an organization or even broader.

  • Team award 2021: something a team has done in the past 12 months to keep or improve the culture of experimentation in your organization or even broader.

  • Organization-wide award 2021: something an organization has done in the past 12 months to keep or improve the culture of experimentation in your organization or even broader.

THE AWARDS JURY OF 2021

This is our 2021 jury. Read more about our awards or our 2020 jury.

EXPCA 2021 Jury

After the submission deadline passed every jury member scored each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The top 5 in each category became nominated as finalists and wasinterviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the 5 nominees in all 3 categories. The winners will be announced during the broadcast of July 8th, 6.00pm UTC - 8.30pm UTC.

Question on this selection process: please use our contact form.

July 8th 2021 live broadcast

This live broadcast will have 150 minutes of keynotes, interviews and winners

ABOUT THIS AWARDS EVENT

This is the 2020 about & jury page.

The Experimentation Culture Awards were scheduled as part of the new Outperform Conference in Amsterdam, June 2020. This event got postponed to June 2021 2022, due to the Covid virus.

This outbreak changed a lot, it caused a massive shift for many organizations. We also went through digital transformation and moved the awards show to a virtual event.

What have you, your team and your company done the past months to maintain a culture of experimentation, or to even grow it to a next level of maturity? This question is exactly the reason why we wanted to move forward with the Awards online!

On the deadline of July 31st 2020 we had received 65 amazing cases on evidence-based maturity growth in organizations. Stories that will inspire others in these strange times. Stories that inspire us all to keep on moving forward maintaining and improving a culture of experimentation.

It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.

Read on for our awards, the jury and the nominee selection process

  • Individual award: something 1 person has done in the past months to keep or improve the culture of experimentation in an organization or even broader.

  • Team award: something a team has done in the past months to keep or improve the culture of experimentation in an organization or even broader.

  • Organization-wide award: something an organization has done in the past months to keep or improve the culture of experimentation in an organization or even broader.

THE AWARDS JURY OF 2020

This is our 2020 jury. Read more about our awards or our 2021 jury.

After the submission deadline of July 31st 2020, 6.00pm UTC, every jury member has scored each entry on a 5 star rating scale. The top 5 in each category has been contacted and interviewed about their award entry. Based upon that extra information the jury has selected the winners among the 5 nominees in every category and those winners were announced in the broadcast of September 24th, 6.00pm UTC.

The live show is done, but you can still register your free event ticket to get access to the recording with 6 keynotes, 15 interviews, 3 awards and 2 bonus items. Truly inspirational content on experimentation culture.


GET FREE ACCESS TO THE 2021 LIVE AWARD SHOW RECORDING

Register yourself to be able the recording of the 2021 live show. This event has keynotes, interviews with the 15 finalist nominees and announces the winners. You can check the full schedule here.

Clicking on the button below here will take you to our livestream platform, where you also can register a new account directly.

If you registered earlier on this site: check your email for login information

Emails are mainly send by info@experimentationcultureawards.com, but login info also comes from no-reply@editmysite.com

Use "reset password" on our live stream platform to set a new pass.

2021 AWARD SHOW SCHEDULE

July 8th 2021

2020 keynote speakers

All times in the schedule are UTC times, which means it starts in/at:

Moscow: 9.00pm (+3 hours on UTC)Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)London / Dublin: 7.00pm (+1 hour on UTC)New York / Boston: 2.00pm (-4 hours on UTC)Silicon Valley: 11.00am (-7 hours on UTC)

  • 5.50pm UTC: Livestream starts with a 10 minute countdown - you can start to log in

  • 6.00pm UTC: Introduction of the 2020 Awards by jury chair & host of the this show Ton Wesseling

  • 6.15pm UTC: Individual award nominees case introductions & announcing the winner!

  • 6.45pm UTC: Keynote presentation by VodafoneZiggo - Winner of the Experimentation Culture Team award in 2020

  • 7.15pm UTC: Team award nominees case introductions & announcing the winner!

  • 7.45pm UTC: Keynote presentation by Farfetch - Winner of the Experimentation Culture Organization-wide award in 2020

  • 8.15pm UTC: Organization award nominees case introductions & announcing the winner!

  • 8.45pm UTC: Closing remarks by Ton Wesseling

2020 organization-wide nominees
2021 team nominees
2021 individual nominees

All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!


GET FREE ACCESS TO THE RECORDING OF THE 2020 SHOW

Register yourself to be able to watch the recording of the live broadcast. The events has 6 keynotes, the 15 final nominees and presents the winners. You can check the full schedule here.

The full recording is accessible through our live stream platform
If you registered earlier: check your email for login information

(emails are mainly send by info@experimentationcultureawards.com, but login info also comes from no-reply@editmysite.com - use "Reset password")

2020 AWARD SHOW SCHEDULE

September 24th 2020

2020 keynote speakers

All times in the schedule are UTC: Moscow +3hrs, Paris +2hrs, London +1hr, New York -4hrs, Austin -5hrs, San Jose -7hrs

  • 5.50pm - 6.00pm: Livestream starts with a 10 minute countdown - you can start to log in

  • 6.00pm - 6.15pm: Introduction of the 2020 Awards by jury chair & host of the this show Ton Wesseling

  • 6.15pm - 6.30pm: Keynote presentation by Stephen Pavlovich - Tactics that could help to create a culture of experimentation

  • 6.30pm - 6.45pm: Keynote presentation by Marianne Stjernvall - How to build an experimental organization

  • 6.45pm - 7.05pm: Individual award nominees case introductions & announcing the winner!

  • 7.05pm - 7.20pm: Keynote presentation by Hazjier Pourkhalkhali - Who optimizes the optimizers

  • 7.20pm - 7.35pm: Keynote presentation by Casandra Cambell - Stop just optimizing; start deliberate learning instead

  • 7.35pm -7.45pm: Individual lifetime achievement award given by the 2020 jury to Ronny Kohavi

  • 7.45pm - 8.10pm: Team award nominees case introductions & announcing the winner!

  • 8.10pm - 8.20pm: Keynote presentation by Kelly Wortham - Experimentation Culture From individual to industry

  • 8.20pm - 8.30pm: Keynote presentation by Lukas Vermeer - Experimentation Culture at Booking.com

  • 8.30pm - 8.40pm: Organization-wide lifetime achievement award given by the 2020 jury to Booking.com

  • 8.40pm - 9.02pm: Organization award nominees case introductions & announcing the winner!

  • 9.02pm - 9.05pm: Closing by Ton Wesseling

All keynotes are presentations by the Award jury members.

2020 keynote speakers

All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!


CONTACT FORM: Become a judge, ambassador or a partner

Use the form below to ask us your question(s) or submit your help. Our goal is to get back to you within 2 business days.

This form can also be used for other questions and to let us know you if would like to partner with this awards event.

Emails are send through info@experimentationcultureawards.com

You will be contacted by a representative of the owner of the Experimentation Culture Awards: Help je Klant Holding BV, registered at the Chamber of Commerce in the Netherlands under number 30251897.


CONTACT FORM COMPLETED

Thank you for asking your question. Our goal is to get back to you within 2 business days. We will get in touch with you through info@experimentationculture.com

TICKET REGISTRATION DONE

Our welcome email should arrive in your email box in 2 minutes. It's send through info@experimentationcultureawards.com.

Keep an eye for our emails on event announcements and the event recording login link.