Experimentation
Culture Awards

Globally awarding your growth in experimentation culture
Sharing inspirational stories by the nominees & winnersThe 2026 live broadcast is on July 16, 2026

• The finalists of the 2026 awards

• About the 2026 awards & jury
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The broadcast has 120+ minutes of keynotes, interviews and winners

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THE 2026 AWARD NOMINEES

The case submit deadline for the 2026 experimentation culture awards was May 31, 2026. We received 48 case submissions.The 2026 jury went through all the jury cases and rated each of them on a 1 to 5 scale (1= should not be nominated, 5 = would be a great nominee). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top scoring cases in each category became the finalists for the awards.All the jury finalists are now being interviewed through a video call. Based on the interviews, the jury will select the winners.Looking for the 2025 nominees & winners? Find them here!

DECISION INTELLIGENCE

This 2026 award category is rewarding the growth in quality, metrics, decision frameworks, better guardrails.

Click on an organization name to read their case description

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast start on July 16, 2026, 6 pm UTC

AI IN EXPERIMENTATION

This 2026 award category is rewarding the growth in scaling AI usage, safe AI decisioning, AI insight extraction.This award is sponsored by GrowthBook.

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July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast start on July 16, 2026, 6 pm UTC

LEARNING ORGANIZATION

This 2026 award category is rewarding the growth in capability building, knowledge reuse, experiment repositories, learning loops.

Click on an organization name to read their case description

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast start on July 16, 2026, 6 pm UTC

EXPERIMENTATION AT SCALE

This 2026 award category is rewarding the growth in leadership adoption, democratization, governance, org-wide expansion.

Click on an organization name to read their case description

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast start on July 16, 2026, 6 pm UTC

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THE 2025 AWARD NOMINEES

The case submit deadline for the 2025 experimentation culture awards was March 31st 2025. We received 53 case submissions.The 2025 jury went through all the jury cases and rated each of them on a 1 to 5 scale (1= should not be nominated, 5 = should be nominated). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) are finalists for the awards.All the jury finalists will be interviewed through a video call. Based on these interviews, the jury selects the category winners.The judges did not vote for the community cases. These results will be derived from the voting by the full #EXPCA community.Looking for the 2024 nominees & winners? Find them here!

RISING STAR NOMINEES

For organizations (teams) that grew from almost no experimentation, to scaling up experimentation quickly.

Click on the organization name to read the case description
See the 2024 rising star nominees & winner

May 22, 2025 - live recording

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TEAM NOMINEES

For organizations (teams) that grew from some people applying some CRO / Experimentation to a more solid set-up, and a strong team.

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See the 2024 team award nominees & winner

May 22, 2025 - live recording

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ORGANIZATION-WIDE NOMINEES

For organizations that grew from a strong experimentation team to experimentation more broadly adopted throughout the organization.

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See the 2024 organization-wide award nominees & winner

May 22, 2025 - live recording

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COMMUNITY AWARD

The Community Award 2025, sponsored by Convert.com, is for an individual, a team, or an organization who really helps the broader experimentation community move forward.

Honorable mentions (high average score, but not the winner) for:

May 22, 2025 - live recording

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on May 22, 2025, 6 pm UTC

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THE 2024 AWARD NOMINEES

The case submit deadline for the 2024 experimentation culture awards was March 31st 2024. We received 55 case submissions.The 2024 jury went through all the jury cases and rated each of them on a 1 to 5 scale (1= should not be nominated, 5 = should be nominated). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.Cases that did not end up in the top 5, but scored a 3.5 on average without a single jury member scoring below 3 have received an honorable mention (finalists also need this score).All the jury finalists were interviewed through a video call. Based on these interviews, the jury selected a winner in each category.The judges did not vote for the community cases. The results are derived from the voting by the full #EXPCA community.Looking for the 2023 nominees & winners? Find them here!

RISING STAR NOMINEES

For organizations (teams) that grew from almost no experimentation, to scaling up experimentation quickly.

See the 2023 rising star award nominees & winner

May 23, 2024 - full recording

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TEAM NOMINEES

For organizations (teams) that grew from some people applying some CRO / Experimentation to a more solid set-up, and a strong team.

Honorable mentions for:

See the 2023 team award nominees & winner

May 23, 2024 - full recording

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ORGANIZATION-WIDE NOMINEES

For organizations that grew from a strong experimentation team to experimentation more broadly adopted throughout the organization.

Honorable mentions for:

See the 2023 organization-wide award nominees & winner

May 23, 2024 - full recording

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COMMUNITY AWARD

The Community Award 2024, sponsored by Convert.com, is for an individual, a team, or an organization who really helps the broader experimentation community move forward.

Our community was able to submit cases (without self-nomination). After the 2024 live broadcast, all attendees could vote on the community award cases of which the case owners had accepted their nomination.

Honorable mentions for:

May 23, 2024 - full recording

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on May 23rd, 6 pm UTC

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THE 2023 AWARD NOMINEES

The case submit deadline for the 2023 experimentation culture awards was April 25th 2023. We received 69 case submissions.The 2023 jury went through all the cases and rated each of them on a 1 to 5 scale (1= should not be nominated, 5 = should be nominated). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.Cases that did not end up in the top 5, but scored a 3.5 on average without a single jury member scoring below 3 have received an honorable mention (finalists also need this score).All the finalists will be interviewed through a video call. Based on these interviews, the jury will select a winner in each category.After we stopped with the individual category (experimentation is a team sport, was our reasoning, and we created a separate community award category), we added the Rising Star Award as a full category this year. The community award has no nominee overview; we will announce the winner in the live show.Looking for the 2022 nominees & winners? Find them here!

RISING STAR NOMINEES

For organizations (teams) that grew from almost no experimentation, to scaling up experimentation quickly.

Honorable mention for:

See the 2022 individual award nominees & winner

TEAM NOMINEES

For organizations (teams) that grew from some people applying some CRO / Experimentation to a more solid set-up, and a strong team.

Honorable mentions for:

See the 2022 team award nominees & winner

ORGANIZATION-WIDE NOMINEES

For organizations that grew from a strong experimentation team to experimentation more broadly adopted throughout the organization.

See the 2022 organization-wide award nominees & winner

COMMUNITY AWARD

For an individual, a team, or an organization who really helps the broader experimentation community move forward. Note that the case owner can not submit these cases; they can only be nominated by someone else.

Winner of the 2023 Community Award:

Honorable mention for:

June 15th 2023 recording

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC

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THE 2022 NOMINEES & WINNERS

The case submit deadline for the 2022 experimentation culture awards was May 21st 2022. We received 54 case submissions.The 2022 jury went through all the cases and rated each of them on a 1 to 5 scale (1= should not win, 5 = should win). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.Cases that did not end up in the top 5, but scored a 3.5 on average without a single jury member scoring below 3 have received an honorable mention (finalists also need this score).All the finalists were interviewed through a video call. Based on these interviews the jury selected a winner in each category and also selected the winners for the community award and the rising star award.Looking for the 2021 nominees & winners? Find them here!

INDIVIDUAL NOMINEES

Honorable mention for:

See the 2021 individual award nominees & winner

TEAM NOMINEES

Honorable mentions for:

See the 2021 team award nominees & winner

ORGANIZATION-WIDE NOMINEES

See the 2021 organization-wide award nominees & winner

July 7th 2022 live broadcast

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This live broadcast had 120+ minutes of keynotes, interviews and winners
The live broadcast started on July 7th, 6pm UTC

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THE 2021 NOMINEES & WINNERS

The nomination deadline for the 2021 experimentation culture awards was May 28th 2021. We received 62 case submissions.The 2021 jury went through all the cases and rated each of them on a 1 to 5 scale. They were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.All those finalists were interviewed. Based on these interviews the jury selected a winner in each category:- 2021 individual nominees & winner
- 2021 team nominees & winner
- 2021 organization-wide nominees & winnerIn 2020 we had 6 out of 15 finalists (case owners) being female, in 2021 this went down to 4 out of 15 finalists. We are concerned about this. We also believe we need to work harder on the full diversity perspective of our selected finalists / cases.This is why we are reconsidering the way we collect cases and judge these cases to have a more diverse representation of our industry as finalists of our 2022 awards.Looking for the 2020 nominees and winners? Find them here!

INDIVIDUAL NOMINEES

See the 2020 individual award nominees & winner

TEAM NOMINEES

See the 2020 team award nominees & winner

ORGANIZATION-WIDE NOMINEES

See the 2020 organzation-wide award nominees & winner

July 8th 2021 live broadcast

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This live broadcast will have 150 minutes of keynotes, interviews and winners

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THE 2020 NOMINEES & WINNERS

The nomination deadline for the 2020 experimentation culture awards was on July 31st 2020. A total of 65 cases were submitted through our website.The 2020 jury went through all the cases and rated every single one of them on a 1 to 5 scale. The top 5 in each category became the final nominees for the awards.All those finalists have been interviewed. Based on these interviews the jury selected a winner in each category.Looking for the 2021 nominees? You can find them here.

INDIVIDUAL WINNER & NOMINEES

TEAM WINNER & NOMINEES

ORGANIZATION-WIDE WINNER & NOMINEES

LIFETIME ACHIEVEMENT AWARD

The 2020 jury has decided to hand out an INDIVIDUAL Experimentation Culture lifetime achievement AWARD

LIFETIME ACHIEVEMENT AWARD

The 2020 jury has decided to hand out an ORGANIZATION-WIDE Experimentation Culture lifetime achievement AWARD

September 24th 2020 broadcast

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The 2020 liveshow has 180 minutes of inspirational talks and interviews

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DECISION INTELLIGENCE FINALIST:
Booking.com
^Netherlands

Scaling experimentation quality at Booking.com"Booking.com has successfully scaled experimentation to ~15,000 A/B tests / year through “democratization”: enabling product teams to self-serve experimentation. However, this came at the cost of inconsistent experimentation quality, leading to unreliable decision-making and misleading business strategy.To address this, we instituted a transparent, measurable framework. We defined a quantitative "Experimentation Quality" KPI as a set of baseline quality criteria measurable at scale. This metric became the primary focus for the central experimentation team, and was later adopted by product teams and leadership, driving accountability across the organization. Initially, only 10% of experiments met the quality standard.Rather than imposing strict governance, we facilitated improvement through three interconnected levers:- Intelligent Tooling: We enhanced our in-house experimentation platform to make good experimentation quality obvious, easy, and automatic. This included alerting on quality violations, setting strong defaults for decision data, and automating power calculations.- Education: We embedded experimentation quality principles directly into training and educational material.- Community & Culture: We fostered peer learning through safe experiment review spaces ("Experiment Bashes" ), and deployed experimentation experts and enthusiasts ("Experiment Ambassadors") to champion best practices within their business area.With this systemic and data-driven approach, the share of perfect-quality experiments increased within the last 5 years from the initial 10% to over 75%. We consider 75% a good balance point between rigorous protocols and practical business agility.By making Experimentation Quality a transparent, measurable business objective, and driving change through tooling, education, and community, we have empowered Booking.com to consistently make high-quality, trustworthy, data-driven product decisions."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast start on July 16, 2026, 6 pm UTC

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DECISION INTELLIGENCE FINALIST:
British Army Recruitment
^{United Kindom}

From Anecdote to Evidence: How Army Recruiting Built Its First Decision Intelligence Capability"Army Recruiting had a problem that couldn't be solved with better web pages. Of 12 candidates entering the recruitment journey, only 1 reached training. The journey spanned digital channels, face-to-face interviews, medical assessments, and physical evaluations - and because no technology connected these online and offline stages, no one had ever seen the full picture. Without that view, the root causes of drop-off were invisible.In the past 12 months, the team built something that had never existed before: a Single Candidate View connecting behaviour from first advert click to the start of basic training. Delivered in four months, where comparable programmes typically take 12–18.With this unified view, the team built the BIPA framework - a data-derived decision model created by cross-referencing online content engagement patterns against offline progression outcomes across thousands of candidate journeys. It established that candidates who consumed a specific range of preparatory content were 6.5x more likely to pass their first interview.BIPA fundamentally changed what the team optimised for. Rather than maximising registration volume - the default metric - every subsequent experiment was designed to improve candidate quality and downstream progression. This was a deliberate strategic decision: that a smaller number of better-prepared candidates would deliver more value to Army Recruiting than a larger number of unsuitable ones.The results validated that decision. A job board experiment reduced low-quality applications by 23%. Timed interventions within a validated 9-27 minute window generated 4,000 additional completions above baseline. Simplification of the medical questionnaire delivered a 6% validated uplift. First-party suppression generated £200,000 in advertising savings.Decision-making at Army Recruiting is now hypothesis-led. Stakeholders frame problems as experiments. Evidence drives operational choices - not assumption."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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DECISION INTELLIGENCE FINALIST:
Itaú Unibanco
^Brazil

Smarter by Design: How Suggested Audience Reduced Experiment Costs by 79% and Cut User Harm by 73%"At Itaú Unibanco, one of the largest financial institutions in Latin America, we run thousands of A/B experiments per year. As experimentation scaled, a hidden problem emerged: experiments were routinely exposing far more users than statistically necessary, raising infrastructure costs and, more critically, exposing customers to harmful variants at unnecessary scale.To solve this, we built the Suggested Audience - a statistical guardrail embedded in our experimentation platform (IUExperimenta) that automatically computes the optimal proportion of users needed to reach the required sample size within 3 weeks. The formula divides the weekly sample size requirement (calculated previously by power analysis at the platform) by the historical weekly unique user flow (where the exposure of the experiment will happen), capped at 100%. It is powered by our internal statistical library (iustat) and surfaced at experiment design time, making the right default also the easy default.To measure the impact, we conducted a retrospective analysis of all experiments completed in 2025. The results were clear. The average cost per experiment fell by 78.54%, with some cases showing savings of up to 84.9% (a savings of $2,404.53 in a single case). More importantly, 1,009,911 users were exposed to variants that destroyed value under real-world conditions. With Suggested Audience, that number would have been 266,667 - a 73.59% reduction in harm to customers.This case reframes traffic sizing as both a cost lever and a risk control mechanism. By encoding statistical best practices directly into the platform, we protect customers, reduce costs, and democratize responsible experimentation across all product teams - regardless of their statistical expertise."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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DECISION INTELLIGENCE FINALIST:
Skyscanner
^{United Kingdom}

From Experiment Outputs to Decision Confidence: Scaling Trustworthy Product Decisions"At Skyscanner, our experimentation platform, Dr Jekyll, helps teams make product decisions at scale, supporting 1500+ experiments a year across 70 teams. Our growth challenge was no longer adoption, but trust: how do we make those decisions more trustworthy and safer to scale?We built the Experiment Health Platform as a decision-quality layer around Dr Jekyll and WISE, Skyscanner’s Bayesian engine. Twelve months ago, surprising experiment outcomes often triggered reactive, one-off investigations into the health of our data and statistical models. Rather than treating experiment results as isolated outputs, we now continuously monitor the systems that generate them. The platform answers key questions before a decision is trusted: Are our models calibrated? Are false positives under control? Can we detect realistic effects? Is the underlying experimentation data healthy?Crucially, we built this as a reusable decision-quality layer, not a one-off validation exercise. The platform continuously evaluates calibration, statistical sensitivity, metric stability and data-quality signals such as drift and unbalanced allocation.The impact is visible. We identified 3 core metrics with miscalibrated models driven by high variance and fine-tuned them, reducing the false positive rate by 56%, from 23% to the target rate of 10%. The same capabilities prepared us for compliance-driven data changes by simulating less data and more skewed samples, showing where Dr Jekyll and WISE remain reliable and where they need improvement. Experimenters have more trust in Dr Jekyll, and Skyscanner can expand experimentation into more use cases because new metrics come with evidence-based safeguards.We moved from “the platform gives an answer” to “the platform makes decision reliability visible and improvable.” Teams can now see when experiment results can be trusted. That is the growth: stronger guardrails, clearer decision frameworks and a higher bar for trustworthy experimentation."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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AI IN EXPERIMENTATION FINALIST:
Carwow
^{United Kingdom}

How Carwow Built an AI Agent That Turned Three Years of Experiments Into a Knowledge Base"Carwow runs ~350 experiments per year supported by just 3 product analysts. To diagnose the state of our knowledge base, we used AI to audit our last 100 experiment write-ups in Notion. Only 29 had recorded results. Some had no write-up at all; some were blank pages.The cost was real. When a new product team took over an area, they ran a full ideation workshop, built a test, and shipped it - only for someone to recognise it as a duplicate days into the live run. Wasted workshop time, a week of engineering effort, and a live experiment that should never have launched. Not through carelessness, but because the knowledge simply wasn't searchable.This year, we built an AI experiment write-up agent (AKA paperclip). It pulls live test data from Snowflake and ingests custom Amplitude dashboards where they exist. Statistical significance is calculated using Python scripts rather than AI inference - keeping results deterministic and reproducible, not hallucinated. The agent then generates a structured, consistent write-up for every test automatically. Analysts spot-check statistical outputs against manual calculations. The business recommendation - the "so what" - is reviewed by an analyst before sign-off, ensuring contextual judgment stays in the loop where it matters most.What took an analyst 2–3 hours now takes 10 minutes. Write-up completion jumped from 29% to 90% - freeing ~500 analyst hours per year.But the bigger change is what became possible. PMs self-serve any experiment result in Notion without involving a data team member. With consistent formatting, results are now comparable across tests. With a near-complete database, we can identify what's been tested, what's worked, and where gaps remain. Three years of fragmented notes are now a searchable knowledge base. Duplicate tests are history.For a small team supporting a fast-moving product organisation, AI didn't just save time - it built the infrastructure for evidence-based decisions at scale."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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AI IN EXPERIMENTATION FINALIST:
Enchanting Travels
^{United States}

The Agent Orchestration Framework (AOF): Scaling Autonomous Experimentation and LLM-First Discovery at Enchanting Travels"At Enchanting Travels our traditional experimentation and SEO processes felt underpowered considering the possibilities of a well organised AI framework, and also how Search has changed this past year.To evolve we built the Agent Orchestration Framework , a suite of specialised in-house agents designed to scale safe AI decisioning, extract insights and power up our first-in-class GEO (Generative engine optimisation) process.First of all we scaled understanding and usage by replacing most manual processes with autonomous tools, which our team build with limited dev support. The team needed to have a strong understanding on how their agents would work to maximise their usage and outcomes. A couple of tools examples:1. SURE: synthetic User Research , pre-experimentation testing that routes designs to vision LLMs prompted as luxury travel personas, generating instant feedback. To improve the quality of the outcomes we're testing these personas vs previous experiments with known outcomes.2. Faster decisioning using 2 agents: AHEAD that automates anomaly detection in GA4 to generate hypothesis + PACT which automates the approval of requests/concepts and turns them into comprehensive Jira tickets.3. PAGE: A programmatic geo content engine generator that creates long tail GEO optimised pages based on luxury travel trends.In terms of GEO Experimentation we applied our regular experimentation workflow to LLM-first discovery , testing isolated strategies per AI prompt, and then measuring fun new metrics like: Visibility, Share of voice, Position, Mention rates etc.This is delivering an already visible impact on our GEO volumes growth with key prompts increasing visibility by over 25% wow.Winning strategies are then automated across the website, to reduce human error ( all our schemas, alt tags and FAQs are fully automated and based on page content, which is usually tailored around specific prompts)."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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AI IN EXPERIMENTATION FINALIST:
Fyxer
^{United Kingdom}

How an AI Startup Used Agents to Run 350+ Experiments with a 2-4 Person Team"In 2025, Fyxer’s Growth Engineering team grew from two people to four and ran more than 350 experiments.That was only possible because we used AI to move faster through the repeated steps of planning, building, launching, monitoring, communicating and cleaning up experiments. Our workflow now covers most of the experiment lifecycle - all cloud agents mentioned are build in Cursor and triggered via a keyword in a specific slack channel.We start with data and prioritisation. We use PostHog, BigQuery and Dot (getdot.ai) to identify opportunities, then use RICE scoring to decide what to work on first. For ideation and design, we use Claude Design, Figma and an internal AI UI Design agent. This works off the base of our brand guidelines and design system so that the AI is not inventing from a blank page.On the code side, we predominantly use Cursor and Claude Code. For the smallest experiments, we use cloud agents. We give the agent a hypothesis and a short explanation of how we want to test it. It can then implement frontend and backend changes, follow existing product patterns, configure GrowthBook and set up metrics before handing it back for review.We also use Cursor bugbot for code review and risk-based approval. Very low-risk changes, such as small copy changes or experiment cleanup can be auto approved, removing the developer review bottleneck.Once an experiment is ready to go live the launch posts in our #topic-experiments Slack channel are automated. Our Comms Manager agent takes a GrowthBook experiment name or URL then via MCP pulls the hypothesis, variants, metric names and images and posts a formatted launch message. We also have a runtime checker that runs daily across active GrowthBook experiments. It flags experiments that have been running too long, guardrail regressions, low sample sizes and early instability and posts them in a dedicated Slack channel.When an experiment ends, the comms manager can generate the conclusion update: whether it won, lost or was inconclusive, what moved, and what we think we learned.We also built cleanup tooling. You give it the experiment name, it checks GrowthBook for the decision and creates the PR to remove losing variants from the codebase. This honestly might be the most impactful agent, in previous roles dead flags and old variants quickly built up and growth engineers either spent half their time cleaning up code or they became quite unpopular in the engineering department.The final piece is the learnings database which pulls learnings from our topic-experiments Slack channel and extracts learnings into a structured database in Notion to allow anyone at the company to query learnings and to help inform future decision making."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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AI IN EXPERIMENTATION FINALIST:
Smartphonehoesjes.nl
^Netherlands

80% more experiments: AI Builds, Analyzes, and Judges"Since January 2026, our CRO team has been deploying AI for experimentation on Smartphonehoesjes.nl, Handyhuellen.de, and Ploonk.fr.
In five months, we ran around 90 experiments. Before that, we were at 100 to 120 per year. Roughly a threefold increase, and that is due to two things.Building with Claude Code: we write the experiment code almost entirely using Claude Code. We handle trigger logic and occasional fine-tuning by hand, as well as hypotheses and documentation. However, the build phase was the bottleneck for years, and it no longer is. A nice side effect: two team members who previously did not build or analyze now do.Analyses run via an N8N flow that retrieves test data by country and structures it in Airtable. Subsequently, an AI proponent and opponent each plead their case, after which an AI jury decides based on predefined business rules. That takes about 5 minutes. There are still human steps involved; we don't rely blindly on the output. And honestly: in experiments with extra data (return rates, additional metrics), the jury is often wrong. That requires manual input and is still very much under development. But it is already yielding results.During a navigation test, for example, the AI detected that users clicked on elements without a link. We would have missed that during a quick walkthrough. It led to an iteration that is still running. The goal is to continue building our AI-first CRO workflow, including hypothesis generation, learning extraction, and filling the backlog with fresh ideas. We are working on an MCP for our AB testing platform so that Claude can drive the building of experiments from the chat. From separate automations to one continuous flow. That is the next step."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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LEARNING ORGANIZATION FINALIST:
Douglas
^Germany

Teaching a 200-Year-Old Beauty Leader to Experiment"Three years ago, experimentation at Douglas was a service one person provided. Today it is a skill the whole company is learning. For a beauty retailer founded in 1821, the move from "ask the experts" to "we can test this ourselves" is one of our success stories.Volume grew from about 20 experiments in 2022 to roughly 150 in the last year, but the growth we are proudest of is in capability. Rather than run every test centrally, we built the means for other teams to learn. We created reusable Kameleoon templates with documentation, so non-specialists can ship sophisticated client-side tests without waiting for engineering. We trained the Marketing and Promotions teams in statistics and experimentation methodology and started a company-wide A/B Testing Community of Practice that turns one team's lessons into shared knowledge. We also built a single experiment repository in Atlassian's Jira Product Discovery, where every experiment's learnings and our program metrics now live, so a result from one team can become the starting point for the next instead of being lost.Teams that never tested now run their own experiments and adoption across teams and countries has roughly tripled. A six-person team became a multiplier for the whole organization. That same learning reaches the top: dozens of concurrent tests shaped our webshop relaunch, so we shipped it knowing it worked and experimentation evidence now informs C-level decisions. Along the way our program prevented more than €20M in losses and generated double-digit-million-euro revenue uplifts.Our biggest lesson: scaling experimentation is about making it teachable and reusable, so the organization keeps learning without the central team as the bottleneck. We took ourselves off the critical path and that is what made it stick."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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LEARNING ORGANIZATION FINALIST:
Khan Academy
^{United States}

From Speed Bump to Safety Net: How Khan Academy Built an Experimentation Culture for the GenAI Era"Khan Academy is a nonprofit on a mission to provide a free, world-class education to anyone, anywhere. With 200M users and 63B learning minutes logged, every optimization compounds across an enormous number of users. In 2023, when Khan Academy launched a genAI-powered tutor, Khanmigo, they faced a challenge: how to actually know if it's working. The team defined a set of primary metrics (e.g., getting the next item correct without Khanmigo's help and cognitive engagement), secondary metrics (e.g., response latency, tutor gives away the answer), along with guardrails (e.g., tutor math error rate) to avoid unintended tradeoffs.Cognitive engagement was the hardest to build, but it sits at the heart of Khanmigo's theory of action: effective tutoring translates into real learning gains only when students actively construct knowledge rather than passively mine for answers. They developed a rubric grounded in learning science literature and adapted it for interactions between students and GenAI. They enlisted in-house Ph.D. learning scientists to score hundreds of conversations as ground truth, then trained a machine-based system to apply the rubric at scale.Khanmigo’s tutoring relies on a math agent to verify computations in real time, but it added painful latency. Consecutive experiments shaved off latency while maintaining answer quality.Apart from latency, the team made changes to Khanmigo to improve learning. In a series of experiments, largely involving adding structured information about skill proficiency to prompts, they improved next-item correctness by 10%, mean response time by 3 seconds, and Khanmigo was 50% less likely to give answers directlyKhan Academy shifted its culture around experimentation. Khanmigo's generative AI output means a minor prompt tweak or model update can produce unintuitive changes. Experimentation provided a way to distinguish real improvement from an unintuitive regression, and went from speed bump to safety net."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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LEARNING ORGANIZATION FINALIST:
LYNX Online Broker
^Netherlands

Turning practice into progress: Creating continuous learning loops through Mini-Workshops"We introduced Mini-Workshops as a structured way to turn fragmented insights into repeatable learning and experimentation across teams. Instead of isolated analyses or one-off ideas, each workshop follows a consistent format: combining data (user journeys, conversion timelines), qualitative insights, and team input to identify opportunities, define hypotheses, and generate testable experiments.In our Options Portal case, we uncovered that users follow a multi-stage learning journey (awareness → consideration → decision), with most time spent building confidence before converting. This insight shifted our approach from purely conversion-focused optimization to designing for education, guidance, and progression.Each Mini-Workshop produces a standardized output: a set of prioritized hypotheses, clearly defined experiments, and aligned success metrics. These are documented in a shared experiment repository, ensuring knowledge is reusable across teams and markets. For example, ideas like improving content flow, adding “start here” guidance, and strengthening CTAs are now structured experiments that can be tested, iterated, and scaled.This approach has created a continuous learning loop:
insights → hypotheses → experiments → results → shared learnings → new insights.By making this process repeatable, we are building team capability in experimentation, reducing reliance on intuition, and accelerating how quickly we turn knowledge into impact. Mini-Workshops are now becoming a scalable model to embed a learning culture, where every insight contributes to a growing, reusable system of experimentation."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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LEARNING ORGANIZATION FINALIST:
Telenet
^Belgium

From Chasing Winners to Building Long-Term Learning: How Telenet Turned Experimentation into Organisational Intelligence"At Telenet, we didn't just run experiments: we built a system for learning from them. Over the past year, our CRO programme evolved from conversion-focused testing into a structured knowledge capability that generates and reuses customer insight across the organisation.The catalyst was a shift in what we measured. We moved away from win rate toward conclusive rate, the percentage of experiments that produce actionable learning. That change reframed failure as evidence and opinion as a hypothesis to be tested. Teams stopped asking "did we win?" and started asking "what does this tell us about our customers?"To make that shift real, we rebuilt how we work: A pyramid-of-evidence prioritisation framework, statistical evidence, and cross-functional quality workshops, such as finding friction on the customer journey, that brought together journey managers, product stakeholders, analysts, and go-to-market teams. Learning became a shared responsibility.The results are concrete. In 12 months, we ran 53 deliberate experiments. Our conclusive rate grew from approximately 60% to approximately 80%, meaning 4 in 5 experiments now produce insight that informs a real decision. Negative results are no longer buried; they are documented as customer behaviour evidence that shapes the next hypothesis.One experiment captures this model well. In a product card CTA test, moving the primary action higher to reduce cognitive load increased orders by 5.33%. But the durable outcome was the learning: product cards should function as clear decision blocks that help users decide and continue their journey with less friction. This insight is now being reused. As Telenet redesigned not only the website but the broader customer experience and product portfolio, including a more flexible way for customers to build their own product, CRO learnings helped inform how product cards, page structure and decision moments should support clarity, confidence and conversion."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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EXPERIMENTATION AT SCALE FINALIST:
JPMorganChase
^{United States}

Scaling Experimentation at Chase"Chase has transformed experimentation from a specialized measurement capability into an operating model for digital product decision-making.Our team built and scaled a unified experimentation ecosystem that enables teams across Consumer Banking to plan, launch, measure, and learn from experiments with consistency and rigor. Today, the platform supports 300+ experiments per year across 30+ products and multiple lines of business, giving product, design, analytics, and engineering teams a shared way to test changes and make evidence-based decisions.The scale was not achieved by tooling alone. We paired the platform with an experimentation practice focused on governance, education, decision quality, and executive adoption: standardized intake, hypothesis framing, metric selection, statistical methods, readout templates, and decision frameworks. We also established guardrails across engagement, monetization, retention, and satisfaction, helping teams avoid optimizing one KPI at the expense of broader outcomes.A key part of the transformation was democratization. Rather than centralizing experimentation in one expert team, we created an operating model that allows distributed product teams to experiment while maintaining shared standards for quality, governance, and measurement. This repositioned experimentation from a narrow optimization tactic into a core product discipline: a way to determine whether major investments deliver the intended outcomes.The impact is visible in both scale and decision behavior: experimentation now spans dozens of product areas, annual volume has grown materially, and leaders increasingly use evidence to inform rollout, rollback, and iteration decisions. The platform has also created a knowledge base that helps teams learn what patterns are emerging across products and journeys.Chase has moved beyond running more tests; we have built the foundations for making better product decisions at scale."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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EXPERIMENTATION AT SCALE FINALIST:
Postcode Lottery Group
^Netherlands

From local Initiative to group-wide experimentation program"Where experimentation started as a small local optimization initiative it changed into a scalable capability embedded across multiple lotteries, teams and countries.The journey started at the Dutch Nationale Postcode Loterij, where experimentation was limited by fragmented campaign flows, long development cycles and a small number of tests. To enable growth, the team introduced One Sales Flow and component-based experimentation, creating the foundation for faster learning and greater testing capacity.The impact was substantial. Campaign development time decreased from approximately six weeks to one week, while the number of experiments grew from just 8 across the group in 2021 to more than 300 in 2025. Experimentation expanded beyond acquisition into retention, player experience, My Account environments and product development.A key driver of this growth was leadership adoption. As experimentation consistently delivered insights and results, Product Owners moved from viewing CRO as a service to actively bringing forward hypotheses and validation ideas. Marketers started incorporating testing into campaign planning, while experiment results increasingly influenced prioritisation and roadmap decisions. Experimentation became something teams wanted to use, rather than something they were asked to do.What started as a local initiative has now expanded across five countries, creating a network of specialists who share knowledge, challenge each other's thinking and reuse successful ideas where relevant. At the same time, experimentation is becoming increasingly democratized, with teams taking more ownership while being supported by shared principles, governance and expertise.Today, experimentation is no longer a specialist activity. It has become an organisational capability supported by leadership, embedded in decision-making and continuously expanding across the Postcode Lottery Group."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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EXPERIMENTATION AT SCALE FINALIST:
Specsavers
^{United Kingdom}

Scaling experimentation through a CoE and changing behaviour"Between 2024-26 Specsavers embarked on a journey to double experiment velocity from 100 to 200 tests, on the same budget. The shift would be enabled by a Centre of Excellence model, where the centralised team formerly responsible for running most of the experiments globally would work to enable experimentation within marketing and product teams instead.We ended the two-year journey with a max testing velocity of 177 experiments being reached, 100% of experiments originating outside the CoE, 1 server side integration with product engineering and a growth from 3 to 7 teams testing. This was despite significant headwinds caused by a replatforming.Some key principles that helped this transition:Phased ownership to make it achievable: In year one, teams took ownership of problem discovery and ideation. By year two, they were running end-to-end testing sprints independently - including Airtable management and agency coordination.Governance as trust: Rather than treating governance as compliance, we framed it as the conditions for freedom: teams earn the autonomy to test and make website changes by being seen as trusted, collaborative colleagues. We built a governance and RACI model clarifying responsibilities across every process step and who could test where - not to constrain, but to enable.Quality as we scale: Idea and process quality were two key principles the CoE focused on to ensure we were scaling reliably. These principles were baked into quarterly OKRs we set up with teams, so that we could track and coach teams. Designing, influencing and coaching new behaviours was a new focus for the CoE!Underpinning all of this was a deliberate choice about where to invest our budget - moving from running experiments to creating foundations and capabilities to enable others to do so. Add a clear north star metric and intrinsically motivated teams, and you have the conditions for successful change."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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EXPERIMENTATION AT SCALE FINALIST:
Wellhub
^{United States}

From Fragments to Foundation: The Wellhub Decision Engine"In May 2025, Wellhub Product ran experiments without a unified process. Teams split between manual calculations and a legacy A/B tool, each with its own statistics and no multiple-testing correction. Results weren't comparable and lacked rigor. FY2025 closed with 50 experiments, a 72% inconclusive rate, and no standardized process. To accelerate innovation, we realized we needed to standardize the discipline of how we planned and analyzed experiments.We institutionalized a pre-commitment framework where every experiment starts with a signed test plan - defining the hypothesis, metrics, and explicit ship/iterate/drop rules - before development begins. This "decision contract" guides teams through outcomes objectively. For end-user flows, North Star metrics like Check-ins and Paid Subscribers are institutionalized as guardrails, protecting core business health from unintended impact.In November 2025, we migrated to GrowthBook, enabling CUPED and post-stratification. This proved transformative for B2B experiments, where unbalanced client sizes had blocked significance; partner-facing tests now conclude with under 1,000 observations. We also re-ran historical data through the new methodology, extracting actionable signals from previously inconclusive tests.This shifted experimentation from a fragmented activity into a shared discipline across 15+ teams. In six months, we ran 66 experiments - exceeding the prior year's total - while the inconclusive rate halved to 36%. To scale without the CoE as a bottleneck, we run training cohorts, weekly office hours, and an AI-powered knowledge loop capturing expert Q&A for immediate self-serve support. Today, experimentation at Wellhub is the standardized foundation for rigorous, comparable product decisions at scale."

July 16, 2026 - live broadcast

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 16, 2026, 6 pm UTC

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SUBMIT YOUR 2026 CASE(S)

Case submission deadline was May 31st, 10 pm UTC.The 2026 jury was looking for inspirational stories on (your) growth in experimentation maturity. It's not about the current level of experimentation; we nominate and award for the growth steps that have been taken in the past 12 months.See our about page for more info on our award categories.Submitting is straightforward: all questions in this PDF downloadYou were able to submit your own case or nominate someone else. When a case from someone else is selected as a finalist, we will reach out to them on your behalf, and ask the potential finalist if they accept the nomination and are willing to participate in the interview before we announce the nominees.

"The Experimentation Culture Awards is not awarding that one experiment. This is about improving the process, structure, trustworthiness, democratization, and motivation for experimentation in organizations."

• Need inspiration? All nominated 2025 cases >>

2026 CASE SUBMISSION FORM

In case the form is not working: use this direct form link.After submitting your case you will receive an email with the confirmation of your entry. We will contact you in the second week of June to let you know if your case entry is selected as one of the final 5 nominees in a specific category.Read on to learn more about the process. For questions on case submission: use our contact form.

Time left until the award case submission deadline (May 31, 2026, 10 pm UTC):

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ABOUT THIS AWARDS EVENT

This is the 2026 about page.The Experimentation Culture Awards began in 2020 as an event to promote a culture of experimentation globally. Our goal is to help people who are trying to build an evidence-based decision-making culture by giving them a push in the right direction.We do this every year by sharing inspirational stories of experimentation maturity growth, and by nominating teams and organizations who deserve recognition for their work.For this 7th edition we updated all the award categories!

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

The 2026 jury will be handing out the following awards:

Our goal is to praise every case study that should be recognized for growing the experimentation culture by nominating it or, at a minimum, giving it an honorable mention.

• SUBMIT YOUR 2026 AWARD CASE(S) >>

THE AWARDS JURY OF 2026

This is our 2026 jury. Read more about our awards or our 2025 jury.

After the submission deadline (May 31, 2026, 10 pm UTC), every jury member will score each case submission on a 5-star rating scale (besides cases of friends, family, colleagues, and clients). The best scoring cases will be nominated as finalists and interviewed in-depth about their award entry. Based on the extra information from the interview, the jury will select the winners among the finalists in each category.All winner announcements will be done in the live broadcast airing on July 16th, 6 pm UTC - 8.30 pm UTC.Questions about our selection process: please use our contact form.

July 16th 2026 live broadcast

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The live broadcast has 120+ minutes of keynotes, interviews and winners
The livestream starts on July 16th, 8 pm UTC

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ABOUT THIS AWARDS EVENT

This is the 2025 about page.The Experimentation Culture Awards started in 2020 as an event to promote a culture of experimentation globally. Our goal is to help people trying to grow an evidence-based decision-making culture by giving them a push in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and nominating individuals, teams and organizations who deserve recognition for their work.In an experimentation culture, you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

The 2025 jury has been handing out 3 awards:

Our goal is to praise every case study that should be praised for growing experimentation culture by nominating this case or at least giving this case an honorable mention.

Also 1 extra award will be voted for by all previous viewers of The Experimentation Culture Awards (email subscribers):

Note: community award entries can not be a self nomination.

• SUBMIT YOUR 2025 AWARD CASE(S) >>

THE AWARDS JURY OF 2025

This is our 2025 jury. Read more about our awards or our 2024 jury.

After the submission deadline, every jury member will score each jury category case entry on a 5-star rating scale (besides cases of friends, family, colleagues, and clients). The best scoring cases will be nominated as finalists and interviewed in-depth about their award entry. Based on the extra information from the interview, the jury will select the winner among the nominees in all jury categories.Every community award entry accepted by the ones nominated will be in a voting form for all our previous live show attendees. These attendees decide who wins the 2025 Community Award, sponsored by Convert.com.All winner announcements will be in the live broadcast airing on May 22nd, 6 pm UTC - 8.30 pm UTC.Question about our selection process: please use our contact form.

TIME SCHEDULE 2025 SHOW

The live broadcast starts on May 22, 2025, 6 pm UTC (which is Berlin: 8 pm, London: 7 pm, New York 2 pm, Los Angeles 11 am).During the live broadcast, we randomly hand out a $250 gift card on behalf of Convert.com among attendees actively using the live chat.

May 22nd 2025 live recording

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The live broadcast has 120+ minutes of keynotes, interviews and winners
The livestream started on May 22nd, 6 pm UTC

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ABOUT THIS AWARDS EVENT

This is the 2024 about page.The Experimentation Culture Awards started in 2020 as an event to promote a culture of experimentation globally. Our goal is to help people trying to grow an evidence-based decision-making culture by pushing them in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and nominating individuals, teams and organizations who deserve recognition for their work.In an experimentation culture, you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

The 2024 jury will be handing out 4 awards:

Our goal is to praise every case study that should be praised for growing experimentation culture by nominating this case or at least giving this case an honorable mention.Note: community award entries can not be a self nomination.

• SUBMIT YOUR 2024 AWARD CASE(S) >>

THE AWARDS JURY OF 2024

This is our 2024 jury. Read more about our awards or our 2023 jury.

After the submission deadline has passed every jury member will score each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The best scoring cases will become nominated as finalists and will be interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the nominees in all categories. The winners will be announced during the broadcast of May 23rd, 6 pm UTC - 8.30 pm UTC.Question on this selection process: please use our contact form.

May 23rd 2024 live recording

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on May 23rd, 6 pm UTC

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ABOUT THIS AWARDS EVENT

This is the 2023 about page.The Experimentation Culture Awards started in 2020 as an event to promote a culture of experimentation globally. Our goal is to help people trying to grow an evidence-based decision-making culture by pushing them in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and nominating individuals, teams and organizations who deserve recognition for their work.In an experimentation culture, you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

• See the 15 finalists of the 2023 awards

The 2023 jury will be handing out 4 awards:

Our goal is to praise every case study that should be praised for growing experimentation culture by nominating this case or at least giving this case an honorable mention.This year we stopped with the individual category (experimentation is a team sport, was our reasoning, and we created a separate community award category), we added the Rising Star Award as a full category this year.

THE AWARDS JURY OF 2023

This is our 2023 jury. Read more about our awards or our 2022 jury.

After the submission deadline has passed every jury member will score each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The best scoring cases will become nominated as finalists and will be interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the nominees in all categories. The winners will be announced during the broadcast of June 15th, 6.00pm UTC - 8.30pm UTC.Question on this selection process: please use our contact form.

June 15th 2023 recording

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This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC

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ABOUT THIS AWARDS EVENT

This is the 2022 about page.The Experimentation Culture Awards started in 2020 as an event to globally promote a culture of experimentation. Our goal is to help people who are trying to grow an evidence-based decision making culture, by giving them a push in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and by nominating individuals, teams and organizations who deserve to be recognized for their work.In an experimentation culture you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

• See the 15 finalists of the 2022 awards

The 2022 the jury will be handing out at least 3 awards:

On top of the three main categories we also have a community award to appreciate efforts that support the experimentation industry as a whole. Last but not least we have the rising star award for the individual, team or organization really going from nothing to something in the past 12 months.Both these extra awards will separately be handed out by the jury to entries in one of the three main categories.

THE AWARDS JURY OF 2022

This is our 2022 jury. Read more about our awards or our 2021 jury.

After the submission deadline has passed every jury member will score each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The best scoring cases will become nominated as finalists and will be interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the nominees in all categories. The winners will be announced during the broadcast of July 7th, 6.00pm UTC - 8.30pm UTC.Question on this selection process: please use our contact form.

July 7th 2022 live broadcast

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This live broadcast will have 120+ minutes of keynotes, interviews and winners
The live broadcast starts on July 7th, 6pm UTC

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ABOUT THIS AWARDS EVENT

This is the 2021 about & jury page.The Experimentation Culture Awards started in 2020 as an event to globally promote a culture of experimentation. Our goal is to help people who are trying to grow an evidence-based decision making culture, by giving them a push in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and by nominating individuals, teams and organizations who deserve to be recognized for their work.In an experimentation culture you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

"It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

• See the 15 finalists of the 2021 awards

In 2021 we are handing out 3 awards (but we do like surprises):

THE AWARDS JURY OF 2021

This is our 2021 jury. Read more about our 2022 awards or our 2022 jury.

After the submission deadline passed every jury member scored each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The top 5 in each category became nominated as finalists and was interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the 5 nominees in all 3 categories. The winners will be announced during the broadcast of July 8th, 6.00pm UTC - 8.30pm UTC.Question on this selection process: please use our contact form.

July 8th 2021 live broadcast

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This recording has 150 minutes of keynotes, interviews and winners

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ABOUT THIS AWARDS EVENT

This is the 2020 about & jury page.The Experimentation Culture Awards were scheduled as part of the new Outperform Conference in Amsterdam, June 2020. This event got postponed, due to the Covid virus.This outbreak changed a lot, it caused a massive shift for many organizations. We also went through digital transformation and moved the awards show to a virtual event.What have you, your team and your company done the past months to maintain a culture of experimentation, or to even grow it to a next level of maturity? This question is exactly the reason why we wanted to move forward with the Awards online!

On the deadline of July 31st 2020 we had received 65 amazing cases on evidence-based maturity growth in organizations. Stories that will inspire others in these strange times. Stories that inspire us all to keep on moving forward maintaining and improving a culture of experimentation.It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.

• See the 2020 finalists and their cases

Read on for our awards, the jury and the nominee selection process

THE AWARDS JURY OF 2020

This is our 2020 jury. Read more about our awards or our 2021 jury.

After the submission deadline of July 31st 2020, 6.00pm UTC, every jury member has scored each entry on a 5 star rating scale. The top 5 in each category has been contacted and interviewed about their award entry. Based upon that extra information the jury has selected the winners among the 5 nominees in every category and those winners were announced in the broadcast of September 24th, 6.00pm UTC.The live show is done, but you can still register your free event ticket to get access to the recording with 6 keynotes, 15 interviews, 3 awards and 2 bonus items. Truly inspirational content on experimentation culture.

• See the 2020 finalists and their cases

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REGISTER YOUR FREE TICKET

Register your free ticket For the 2026 Experimentation Culture Awards live broadcast. You'll see nominee case introductions, the winner announcements, and keynotes from last year's winners.The livestream starts on July 16th, 6 pm UTC

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REGISTER YOUR FREE TICKET

Register your free ticket For the 2025 Experimentation Culture Awards live recording. You'll see nominee case introductions, the winner announcements, and keynotes from last year's winners.The livestream started on May 22nd, 6 pm UTC

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REGISTER YOUR FREE TICKET

Register your free ticket For the 2024 experimentation culture awards broadcast recording. You'll see nominee case introductions, the winner announcements, and keynotes from last year's winners.Registering here helps to get updates on next year's awards!

or skip this and log in or register directly on our live stream platform

2024 AWARD SHOW SCHEDULE

May 23rd 2024 - show started at 6 pm UTC

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All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!

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REGISTER YOUR FREE TICKET

Register your free ticket For the 2023 experimentation culture awards recording. You'll see nominee pitches, the winner announcements, and keynotes from last year's winners.The live broadcast started on June 15th, 6pm UTC, and the full recording is now available.

• To our recording platform >>

(where you can register for free or log in)

2023 AWARD SHOW SCHEDULE

June 15th 2023 - show starts at 6pm UTC

All times in the schedule are UTC times, which means it starts in/at:- Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)
- London / Dublin: 7.00pm (+1 hour on UTC)
- New York / Boston: 2.00pm (-4 hours on UTC)
- Silicon Valley: 11.00am (-7 hours on UTC)

• To our recording platform >>

(where you can register for free or log in)

All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!

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GET ACCESS TO THE RECORDING

Because the show has ended you need to login or create an account directly on our stream website to access the recording.The live broadcast started on July 7th, 2022 - 6pm UTC.

This live broadcast had 120+ minutes of keynotes, interviews and winners

• Access the #EXPCA2022 Recording >>

2022 AWARD SHOW SCHEDULE

July 7th 2022

All times in the schedule are UTC times, which means it starts in/at:- Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)
- London / Dublin: 7.00pm (+1 hour on UTC)
- New York / Boston: 2.00pm (-4 hours on UTC)
- Silicon Valley: 11.00am (-7 hours on UTC)

• Register / log in to see the recording

All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!

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GET FREE ACCESS TO THE 2021 LIVE AWARD SHOW RECORDING

Register yourself to be able the recording of the 2021 live show. This event has keynotes, interviews with the 15 finalist nominees and announces the winners. You can check the full schedule here.Clicking on the button below here will take you to our livestream platform, where you also can register a new account directly.

• Register / log in to see the live show

If you registered earlier on this site: check your email for login informationEmails are mainly send by info@experimentationcultureawards.com, but login info also comes from no-reply@editmysite.comUse "reset password" on our live stream platform to set a new pass.

2021 AWARD SHOW SCHEDULE

July 8th 2021

All times in the schedule are UTC times, which means it starts in/at:- Moscow: 9.00pm (+3 hours on UTC)
- Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)
- London / Dublin: 7.00pm (+1 hour on UTC)
- New York / Boston: 2.00pm (-4 hours on UTC)
- Silicon Valley: 11.00am (-7 hours on UTC)

• Register / log in to see the live show

All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!

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GET FREE ACCESS TO THE RECORDING OF THE 2020 SHOW

Register yourself to be able to watch the recording of the live broadcast. The events has 6 keynotes, the 15 final nominees and presents the winners. You can check the full schedule here.

• Register / log in to see the recording

The full recording is accessible through our live stream platform
If you registered earlier: check your email for login information(emails are mainly send by info@experimentationcultureawards.com, but login info also comes from no-reply@editmysite.com - use "Reset password")

2020 AWARD SHOW SCHEDULE

September 24th 2020

All times in the schedule are UTC: Moscow +3hrs, Paris +2hrs, London +1hr, New York -4hrs, Austin -5hrs, San Jose -7hrs

All keynotes are presentations by the Award jury members.

• Register / log in to see the recording

All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!

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CONTACT FORM

Use the form below to ask us your question(s) about the awards and the judging process or to submit your help as ambassador or business partner. Our goal is to reply within 2 business days.

Emails are send through info@experimentationcultureawards.comYou will be contacted by a representative of the owner of the Experimentation Culture Awards: Help je Klant Holding BV, registered at the Chamber of Commerce in the Netherlands under number 30251897.

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CONTACT FORM COMPLETED

Thank you for asking your question. Our goal is to get back to you within 2 business days. We will get in touch with you through info@experimentationculture.com

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TRACKING CONSENT OVERVIEW

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TICKET REGISTRATION DONE

Our welcome email should arrive in your email box in 2 minutes. It's coming from info@experimentationcultureawards.com.Keep an eye out for our event announcement emails
and the livestream login link.

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