Experimentation
Culture Awards

Globally awarding your growth in experimentation culture
Sharing inspirational stories by the nominees & winners
The 2024 live broadcast is on May 23rd, 2024, 6 pm UTC

The case submit deadline is March 31st 2024, 5 pm UTC

The live broadcast has 120+ minutes of keynotes, interviews and winners

THE 2023 AWARD NOMINEES

The case submit deadline for the 2023 experimentation culture awards was April 25th 2023. We received 69 case submissions.The 2023 jury went through all the cases and rated each of them on a 1 to 5 scale (1= should not be nominated, 5 = should be nominated). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.Cases that did not end up in the top 5, but scored a 3.5 on average without a single jury member scoring below 3 have received an honorable mention (finalists also need this score).All the finalists will be interviewed through a video call. Based on these interviews, the jury will select a winner in each category.After we stopped with the individual category (experimentation is a team sport, was our reasoning, and we created a separate community award category), we added the Rising Star Award as a full category this year. The community award has no nominee overview; we will announce the winner in the live show.Looking for the 2022 nominees & winners? Find them here!

RISING STAR NOMINEES

For organizations (teams) that grew from almost no experimentation, to scaling up experimentation quickly.

Experimentation Culture Awards 2023 Rising Star Award nominations
  • Winner of the 2023 Rising Star award: Bupa Australia (AU) - For the Tiger Squad: "Proving the value of business experimentation through one product squad."

  • EDC Retail (NL) - For the CRO Team: "Lighting the experimentation fire in the boardroom".

  • Moneywise (CA) - For the Experiment Lab: "Finding leverage with an ambassador program structure for experimentation".

  • Gelato (NO) - For the Data Team: "Turning the tide to experimentation - challenging the status quo".

  • Gympass (BR) - For the Center of Excellence: "From zero to two in 6 months: scaling experimentation across marketing channels".

Honorable mention for:

  • Perlego (UK) - For the CRO Strategists: "How Perlego are trusting their growth to experimentation".

Click on the nominee to read the submitted case descriptions
or see the 2022 individual award nominees & winner

The case submit deadline is March 31st 2024, 5 pm UTC

TEAM NOMINEES

For organizations (teams) that grew from some people applying some CRO / Experimentation to a more solid set-up, and a strong team.

Experimentation Culture Awards 2023 Team Award nominations
  • DPG Media (NL) - For the Circulation Team: "From a CRO silo to experimentation in product teams".

  • ACLU (US) - For the Digital, Tech, and Analytics Team: "Scaling Experimentation at ACLU".

  • Heineken (NL) - For the E-business Team: "Embedding digital growth with their experimentation ecosystem".

  • Winner of the 2023 Team award: Tele2 Sweden (SE) - For the Experimentation Core Teams: "From a disengaged team to a fully focused machine".

  • ANWB (NL) - For the Web Analytics & CRO Team: "Facilitate central development of optimization through a center of excellence".

Honorable mentions for:

  • PVH (US) - For the CXO Team: "Breaking silos through journey-based optimization".

  • Smartphonehoesjes (NL) - For the CXO Team: "From CRO silo to CXO team".

Click on the nominee to read the submitted case descriptions
or see the 2022 team award nominees & winner

The case submit deadline is March 31st 2024, 5 pm UTC

ORGANIZATION-WIDE NOMINEES

For organizations that grew from a strong experimentation team to experimentation more broadly adopted throughout the organization.

Experimentation Culture Awards 2023 Organization-wide Award nominations
  • Beter Bed (NL) - For how their experimentation program evolved from focusing on winners to gaining comprehensive insights.

  • Groover (FR) - For how they defined a testing framework to ensure alignment without compromising velocity.

  • Winner of the 2023 Organization-wide award: Drukwerkdeal (NL) - For how their CEO became their biggest fan.

  • Zillow (US) - For building the bridge between experimentation and business impact.

  • RTL Netherlands (NL) - For going from pushing experimentation in limited teams towards getting pulls from everywhere.

Click on the nominee to read the submitted case descriptions
or see the 2022 organization-wide award nominees & winner

The case submit deadline is March 31st 2024, 5 pm UTC

COMMUNITY AWARD

For an individual, a team, or an organization who really helpt the broader experimentation community to move forward. Note: the case owner can not submit these cases; they can only be nominated by someone else.

Winner of the 2023 Community Award:

Honorable mention for:

The case submit deadline is March 31st 2024, 5 pm UTC

June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC

THE 2022 NOMINEES & WINNERS

The case submit deadline for the 2022 experimentation culture awards was May 21st 2022. We received 54 case submissions.The 2022 jury went through all the cases and rated each of them on a 1 to 5 scale (1= should not win, 5 = should win). Jury members were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.Cases that did not end up in the top 5, but scored a 3.5 on average without a single jury member scoring below 3 have received an honorable mention (finalists also need this score).All the finalists were interviewed through a video call. Based on these interviews the jury selected a winner in each category and also selected the winners for the community award and the rising star award.Looking for the 2021 nominees & winners? Find them here!

INDIVIDUAL NOMINEES

Experimentation Culture Awards 2022 Individual award nominations
  • Amy Hartwig (US) - For growing experimentation at Microsoft DevDiv.

  • WINNER of the 2022 Community AWARD is: Tom van den Berg (NL) - For CRO weekly: a curated newsletter to help increase the quality of experimentation throughout the market.

  • Ana Catarina Cizilio (BR) - For empowering A/B-testing in Brazil.

  • WINNER of the 2022 Individual AWARD is: Bjarn Brunenberg (NL) - For experiment program spitting fire at TomTom.

  • Ellie Hughes (UK) - For becoming an experimentation evangelist at AND Digital

Honorable mention for:

  • Marianne Stjernvall (SE) - For sharing in-house lessons of building an experimentation culture.

Click on the nominee to read the submitted case descriptions
or see the 2021 individual award nominees & winner

TEAM NOMINEES

Experimentation Culture Awards 2022 Team award nominations
  • WINNER of the 2022 Team AWARD is: Vista (US) - For the Experimentation Hub: "Building a culture of experimentation in public".

  • WINNER of the 2022 Rising Star AWARD is: SMG (CH) - For the CRO Team: "Inform, inspire, involve, iterate. Revive & expand a culture of experimentation".

  • Videoland (NL) - For the Experimentation Team: "From 5.5 experiments per month to a center of excellence".

  • Accor (FR) - For the Experimentation Department: "Making experimentation great(ly known/used)".

  • ING (NL) - For the Global Conversion Centre of Excellence and Pricing team: "Connecting to experiment: the virtual conversion workshops lead to 77% more tests in 1 year".

Honorable mentions for:

  • DPG Media (NL) - For the CRO-team: "From CRO-team to centre of excellence".

  • Thinkific (CA) - For the Growth team: "Reducing barriers to experimentation".

Click on the nominee to read the submitted case descriptions
or see the 2021 team award nominees & winner

ORGANIZATION-WIDE NOMINEES

Experimentation Culture Awards 2022 Organization-wide award nominations
  • Marks & Spencer (UK) - For culture, velocity & quality.

  • TL (CH) - For how do you energize the culture of experimentation in a 125 year old company?

  • WINNER of the 2022 Organization-wide AWARD is: ASOS (UK) - For embracing an experiment-oriented mindset.

  • Vattenfall Netherlands (NL) - For adopting data-driven customer experience optimization.

  • Beter Bed (NL) - For development accelerates experimentation.

Click on the nominee to read the submitted case descriptions
or see the 2021 organization-wide award nominees & winner

July 7th 2022 live broadcast

This live broadcast had 120+ minutes of keynotes, interviews and winners
The live broadcast started on July 7th, 6pm UTC

THE 2021 NOMINEES & WINNERS

The nomination deadline for the 2021 experimentation culture awards was May 28th 2021. We received 62 case submissions.The 2021 jury went through all the cases and rated each of them on a 1 to 5 scale. They were not allowed to vote on cases by friends, family, colleagues or clients. The top 5 in each category (based on average score) became the finalists for the awards.All those finalists were interviewed. Based on these interviews the jury selected a winner in each category:- 2021 individual nominees & winner
- 2021 team nominees & winner
- 2021 organization-wide nominees & winner
In 2020 we had 6 out of 15 finalists (case owners) being female, in 2021 this went down to 4 out of 15 finalists. We are concerned about this. We also believe we need to work harder on the full diversity perspective of our selected finalists / cases.This is why we are reconsidering the way we collect cases and judge these cases to have a more diverse representation of our industry as finalists of our 2022 awards.Looking for the 2020 nominees and winners? Find them here!

INDIVIDUAL NOMINEES

Experimentation Culture Awards 2021 Individual award nominations
  • WINNER of the 2021 Individual AWARD is: Aleksander Fabijan (SI) - For it Takes a Flywheel to Fly: Leading Microsoft to share lessons in experimentation culture.

  • Alexandre Suon-Perhirin (FR) - For driving the adoption of A/B testing as a decision-making tool for strategic investments.

  • Peter Ernst (US) - For building a culture of experimentation in healthcare: find better ways to connect patients during COVID.

  • WINNER of the 2021 Community AWARD is: Rommil Santiago] (CA) - For launching Experiment Nation: a home for experimenters around the world, from beginner to pro.

  • Ruben de Boer (NL) - For building a worldwide CRO community with free coaching for charity and low barrier Udemy courses.

See the 2020 individual award nominees & winner

TEAM NOMINEES

Experimentation Culture Awards 2021 Team award nominations
  • WINNER of the 2021 Team AWARD is: bol.com (NL) - For Team Experimentation and the journey to make their colleagues smarter.

  • TOYOTA (FR) - For the CRO team. An eye on ROI: Executives and CRO experts nurture experimentation together.

  • ANWB (NL) - For the Web analytics & CRO-team and the CRO-training, onboarding and documentation of the CRO process.

  • iTech Media (UK) - For the Experimentation Team. Advocating their operational framework and increasing the velocity of experiments.

  • fonQ (NL) - For the CX Team. Rocket start CRO: from 0 to 30 A/B-tests in 6 months.

See the 2020 team award nominees & winner

ORGANIZATION-WIDE NOMINEES

Experimentation Culture Awards 2021 Organization-wide award nominations
  • Rabobank (NL) - For the growth from ad-hoc to structural experimentation and optimization.

  • BAM - Bamboo Clothing (UK) - For the growth and journey to experimentation informing smarter decisions.

  • Convoy (US) - For enabling experimentation at scale in a B2B Marketplace.

  • WINNER of the 2021 Rising Star AWARD is: The Royal Mint] (UK) - For embedding a culture of experimentation at a company with over 1,100 years of history.

  • WINNER of the 2021 Organization-wide AWARD is: ING (NL) - For moving towards continuous experimentation.

See the 2020 organzation-wide award nominees & winner

July 8th 2021 live broadcast

This live broadcast will have 150 minutes of keynotes, interviews and winners

THE 2020 NOMINEES & WINNERS

The nomination deadline for the 2020 experimentation culture awards was on July 31st 2020. A total of 65 cases were submitted through our website.The 2020 jury went through all the cases and rated every single one of them on a 1 to 5 scale. The top 5 in each category became the final nominees for the awards.All those finalists have been interviewed. Based on these interviews the jury selected a winner in each category.Looking for the 2021 nominees? You can find them here.

INDIVIDUAL WINNER & NOMINEES

Experimentation Culture Awards 2020 Individual award nominations
  • WINNER of the 2020 Individual AWARD is: Guido X Jansen (NL) - For evangelizing CRO in general and CRO culture in particular with the CRO Cafe Podcast.

  • Gabriela Denison (UK) - For building trust in fast, pain-free experimentation at ASOS.com.

  • Raoul Warren Doraiswamy (AU) - For building the CovidCRAP community. Supporting businesses affected by CoronaVirus for free.

  • Desiree van der Horst (NL) - For taking away the fear of sharing failures at Fingerspitz.

  • Stefan Thomke (US) - For writing "Experimentation Works", the book on experimentation for business leaders.

TEAM WINNER & NOMINEES

Experimentation Culture Awards 2020 Team award nominations
  • WINNER of the 2020 Team AWARD is: VodafoneZiggo (NL) - For the CRO Center of Excellence. Creating a culture of experimentation.

  • Taxfix (DE) - For the Experimentation taskforce. The path towards a strong experimentation culture.

  • Hallmark Cards Benelux (NL) - For the CRO team. Started from the bottom, now they are 100 tests further.

  • Microsoft (US) - For the Experimentation Platform Team. A/B Testing and Covid-19: Data-Driven decisions in times of uncertainty.

  • SAP (US) - For the Optimization Lab. Building a data-driven culture through widespread testing.

ORGANIZATION-WIDE WINNER & NOMINEES

Organization-wide award nominations
  • WINNER of the 2020 Organization-wide AWARD is: Farfetch (PT) - For the circle path from insights to learnings. Change a company experimentation mindset in a data-driven approach.

  • GlaxoSmithKline (US) - For building a culture and practice of experimentation.

  • MongoDB (US) - For going from 0 to 100 within 6 months. Implementing and accelerating a research and testing program.

  • AllClear Travel Insurance (UK) - For the democratization of experimentation.

  • RS Components (UK) - For full stack experimentation transformation. The 'binding agent' between Product & Engineering.

LIFETIME ACHIEVEMENT AWARD

The 2020 jury has decided to hand out an INDIVIDUAL Experimentation Culture lifetime achievement AWARD

  • The WINNER is: Ronny Kohavi (USA) - For all the research and publications that helped so many experimenters to understand how to conduct trustworthy digital experiments.

LIFETIME ACHIEVEMENT AWARD

The 2020 jury has decided to hand out an ORGANIZATION-WIDE Experimentation Culture lifetime achievement AWARD

  • The WINNER is: Booking.com (NL) - For being a big example organization for experimentation, known and quoted by many decision makers throughout the world.

September 24th 2020 broadcast

The 2020 liveshow has 180 minutes of inspirational talks and interviews

Beter Bed Experimentation Culture Awards 2023 nomination

ORGANIZATION-WIDE NOMINEE:
Beter Bed

Beter Bed

Improving quality of sleep and quality of experimentation: How Beter Bed's experimentation program evolved from focusing on winners to gaining comprehensive insights."Beter Bed has a comprehensive experimentation program that involves quantitative and qualitative tests in series. The program is designed to gain deeper insights into customers' behavior, which helps to continually improve the user experience.In 2019 we ran 34 experiments with a 41% win rate, mainly focussed on individual winning tests and business cases. In 2022 we scaled up to 120 tests with a win rate of 25%. The win rate dropped, but the company gained much more insights into user behavior. No longer blindsighted by winning tests, but exploring visitors' behavior approached from different angles. By doing so, we gained a more comprehensive understanding of customer behavior and are better equipped to develop impactful follow-up tests for validating findings.Insights are collected in Airtable and classified into themes, so we know which themes to focus on. The insights are used to develop new products and services, improve existing ones and optimize the customer experience.A theme that we focussed on is e.g. the presentation of the delivery date in the checkout process. Following up on not only winning tests, but also on inconclusive and losing tests combined with user research, we found the sweet spot for our visitors. With this case we won the DDMA Dutch CRO Awards.The experimentation programme which started online is being expanded to all other channels e.g. online marketing and marketplaces. Tests in our physical stores are also being set up at the moment."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Groover Experimentation Culture Awards 2023 nomination

ORGANIZATION-WIDE NOMINEE:
Groover

Groover

How we defined a testing framework at Groover to ensure alignment without compromising velocity."At Groover, a music startup with only 5 engineers, we made drastic improvements to our testing processes over the course of a year. We created a rigorous experimentation practices through the creation of a comprehensive pre-launch checklist, ensured alignment by designating the proper stakeholders to monitor tests, and addressed problems of scalability and duplication.We identified what changes were needed, such as building out a metrics framework per project, using feature flags, and testing multiple experiences with one account. With our new processes and platform, we were able to run more tests, save time, and scale our testing velocity significantly.Our strong experimentation practice was critical for creating successful user-friendly products (2.5x revenue growth YoY, 7x revenue growth in the US), and we found that a well-chosen platform was essential in providing the necessary support."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Drukwerkdeal Experimentation Culture Awards 2023 nomination

ORGANIZATION-WIDE WINNER:
Drukwerkdeal

Drukwerkdeal

How our CEO became our biggest fan."This year Drukwerkdeal fully embraced experimenting! The team has successfully shifted their focus from functionalities to experiment ideas and managed to more than quadruple the amount of experiments from 30 to 140. Resulting in an impressive overall conversion uplift with substantial value, but an even higher value in loss prevented.Our success is attributed to our approach of increasing the quality of our experimentation program while speeding up test velocity. We optimized our reports for non-experts and automated feedback requests to improve efficiency. We educated all our POs in hypothesizing, test learnings, and behavioral psychology using the BOOM model. This resulted in increased ownership. We also increased qualitative user research from 2 to 12 times a year and gained valuable insights from it that contributed to our success.We established transparency in our experimentation process by sharing all test results in a general Slack channel and our online experimentation platform. The ability for all employees to participate in a tournament and vote on winning tests further increased engagement and enthusiasm within the whole organization.Our CEO became a major advocate for experimenting after experiencing the impact of our program. This reinforced our company’s confidence in experimentation and led to a stronger experimentation culture. As our CEO exclaimed, "The value created this way and especially the prevention of losses is really phenomenal! Keep up the great experimentation work!!!"


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Zillow Experimentation Culture Awards 2023 nomination

ORGANIZATION-WIDE NOMINEE:
Zillow

Zillow

Building the bridge between Experimentation and Business Impact."At Zillow, we have several experiments running every day across our websites, apps, and email campaigns. These experiments run across our product lines and target customer & agent experiences.There was a desire to improve product leaders’ ability to communicate business impact about key KPIs they own to move within a quarter. Product owners wanted to be able to see each experiment's impact to primary and secondary metrics, to try and gauge a holistic picture. Many different orgs within Zillow were running experiments on different experimentation tools, and product teams needed a way to easily discover experiments not owned by their team.Our goal was to grow the culture of experimentation by building the bridge between Experimentation and Business Impact. Our team built an “Impact Dashboard” that would empower VPs to truly take ownership of a KPI that they have been chartered to move by a quarter. We improved discoverability of concluded experiments and active experiments, irrespective of the tool(s) used to run the experiments. They could track not only their experiments, but other teams’ experiments. We made it easy to start the journey by looking up one or more key metrics a product team owned, and then it would automatically show all the experiments active or concluded that impacted the metrics selected within a user selected period. Also, we were able to curate the final reports for Metric reviews with the help of Impact Dashboard and communicate business impact."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


RTL Netherlands Experimentation Culture Awards 2023 nomination

ORGANIZATION-WIDE NOMINEE:
RTL Netherlands

RTL Netherlands

From pushing experimentation in limited teams towards pulls from everywhere."In the past 12 months we have seen a fundamental shift in experimentation within RTL Netherlands. Where experimentation needed to be initiated and chased by the CRO specialists 12 months ago, almost every team now is initiating it themselves. Where experiments were run mostly on onboarding of Videoland subscribers, now we have multiple teams ramping off with running experiments on very different but important KPI’s like ad impressions. With that, now in almost every new major project there is demand for experimentation or validation.What made this significant shift possible is that the added value of experimentation for the business goals of major stakeholders has made clearer, changing the perception of experimentation being regarded as additional work, towards it being very beneficial to their goals and projects. Crucial were a few changes realized in the last 12 months.1) New experimentation platform, for experiments on all devices where the Videoland app is active (also TV’s)2) Easier experimentation database with subscription possibility per experiment.3) More one-on-one catch-ups with product owners to actively align goals and projects we all are working on.Although we’re far from being a Booking.com in experimentation yet, we see that this paradigm shift has taken us to a next stage of experimentation maturity. It provides us with a new luxury problem, how to handle all those new consulting requests?"


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


DPG Media Experimentation Culture Awards 2023 nomination

TEAM NOMINEE:
DPG Media - Circulation Team

Vista

From a CRO silo to experimentation in product teams."In the past 12 months, DPG Media's circulation team has taken massive steps in their experimentation maturity. Some highlights:1. Moving from CRO specialists working in their silo to experimentation specialists leading the experimentation processes in product teams, resulting in more data-driven decision-making there.2. Conducting a culture scan (an evidence-based assessment among teams and management) with to assess the experimentation culture and follow workshops/events to improve the weaknesses (i.e., increase confidence of CRO specialists to take on more responsibility).3. Following workshops to increase the quality/diversity of research and experimentation & do training with an actor to improve conversational skills with stakeholders.4. Convincing other departments to validate. I.e., proving to the legal department how much revenue would be lost by adding 1 line of text & using AB test learnings in TV commercials.5. Implementing advanced data analysis (interaction analysis, F(N)DR analysis, sequential testing, continuous variables calculations, bandit algorithms) and data storytelling.6. Introducing the Problem & Solutions model to help the team focus their hypotheses on learning about customer behavior and making a meaningful contribution with experiments."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


ACLU Experimentation Culture Awards 2023 nomination

TEAM NOMINEE:
ACLU - Digital, Tech, and Analytics Team

ACLU

Scaling Experimentation at ACLU.Over the last year ACLU has seen immense growth in both the velocity of experiments run by the team, and a growing collaborative culture of experimentation.The team was able to expand the nature and scope of experiments being run outside of donation forms to other critical locations on the site including the homepage, issues pages, and templated news articles. In the previous year, the ACLU's velocity was 7 experiments. Since then they have scaled to 25 experiments in the past year.Program growth has been massive, with lots of new participation within the team - devs, designers, PMs-all involved (one person representing each of the pods), and actively participating and sharing ideas. When reporting and discussing our insights learning series, we initially had our weekly 10 person team, however we have now seen upwards of 50 individuals attending, keen on learning more about how experimentation helps fuel their organization.With the adoption of a workflow tool, the team is better equipped to handle the increase in velocity, adding more tests to the backlog and putting forward experiment suggestions. Engagement at the organization is increasing at a substantial pace, with the team collaborating and actively engaging with all things experimentation.Meetings now take on a conversational tone, with lots of back and forth discussion to spark ideas.


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Heineken Experimentation Culture Award2 2023 nomination

TEAM NOMINEE:
Heineken - E-business team

Heineken

Embedding digital growth: Heineken's experimentation ecosystem."Over the past 12 months, the E-Business team within HEINEKEN International has undergone a remarkable transformation in our approach to growth through experimentation, as part of our EverGreen Strategy. Fostering a culture of continuous improvement and data-driven decision-making allows us to reach our goal of becoming the Best Connected Brewer - innovate, improve, and expand our services, driven by our customers (and science). Our teams and leaders are more inspired than ever before!Our “Experimentation Ecosystem” is comprised of five essential elements: Leadership, Organisational Design, Tooling and Technology, Data, and Goal Setting/Focus. By developing and integrating these elements, we have cultivated a robust experimentation culture, ensuring our work is rewarding - like a “digital science lab.”Our experimentation ecosystem led to de-risked decisions, accelerated growth, successful experiments, and valuable learnings. Most importantly, it has improved customer experiences and motivated the organization! We are proud of our progress and eager to share our story with the Experimentation Culture Awards.We hope our experience inspires other organizations to embrace a comprehensive experimentation ecosystem and unlock the benefits of a data-driven culture."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Tele2 Sweden Experimentation Culture Awards 2023 nomination

TEAM WINNER:
Tele2 Sweden - Experimentation Core Teams

Tele2 Sweden

From a disengaged team to a fully focused machine."Jan - Sep 22 (Starting point) The team launched 17 tests, using visual editor. We had no developer resources to code test variants. The team was demotivated. Minimal improvements were made to consumer journey online. There was no common backlog of hypotheses, no clearly divided responsibilities, no process nor traction.Oct - Apr 23 (After the change) We got a dedicated developer to code variations. All other key functions were in place. We built a clear process, assigned responsibilities and onboarded Airtable for one common backlog, results sharing and prioritization. We opened the experimentation process to everyone in the company. Based on the initial run rate we had a goal of launching 50 tests across Comviq and Tele2 within 2023.Key changes:
- Made an evaluation of the current experimentation status
- Implemented improvements across the 2 brands
- Presented the new experimentation process for different stakeholders in the organization, increasing the amount of involved people from around 20 to 100 spreading the experimentation culture
- Did a deep dive analysis of the most critical funnels of the website and populated the backlog with test ideas
- Implemented winners from 2 years back that were not picked up before
- Launched a monthly experimentation forum where we go through the results of the performed tests
We have already launched 32 out of planned 50 experiments, the win rate improved by 54% and the gross revenue increased by seven-digits."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


ANWB Experimentation Culture Awards 2023 nomination

TEAM NOMINEE:
ANWB - Webanalytics & CRO Team

ANWB

Connecting to experiment: Facilitate central development of optimization through a center of excellence."In the past few years we’ve worked hard on creating support for experimentation. That caused an exponential growth of our web analytics/CRO-team. When your team exists of only three people, everything you learn and apply count as an organizational development. But how do you facilitate central development of CRO when your team exists of more than 25 people, each working on his/her own business area within a large, siloed organization?
Our answer: we formed a center of excellence with web analytics/CRO-team members.
Our first successes:- To make CRO scalable for 70 scrumteams, we made our own maturity scan. We used it to analyze the level of maturity per team and organization-wide. An example: for team Wegenwacht experimentation is quite natural, for team Auto not yet. Using the maturity scan we saw that the first step to focus on was development capacity. We’ve achieved a fixed development capacity for building experiments and a decision tree for each story to determine whether or not it should be an experiment first.- We performed a qualitative and quantitative analysis of our velocity. Some actions we took:
-- a hands-on build-your-own-experiment-in-JavaScript session, which generated 10+ experiments based on the recently done research in one day
-- setting up goals on velocity, win percentage and uplift. We keep track on these KPI’s in an automized dashboard.
- We introduced a quarterly retrospective to challenge our progress on our goals and our progress in maturity."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


PVH Experimentation Culture Awards 2023 honorable mention

HONORABLE MENTION - TEAM:
PVH - CXO Team

PVH

Breaking silos through journey-based optimisation"PVH has seen massive growth in experimentation in 2022. Starting as a small CRO team of 4 passionate CRO specialists, gaining great results, we noticed our impact was limited as the CRO mindset was not yet fully understood by other teams. This asked for change but wasn’t an easy journey as all teams had conflicting goals. After creating a shared set of OKRs within the whole CX department, the team was able to align their goals and we could work towards the same objectives.But as all product teams are structured based on page type, we identified a gap with transcending topics, so we set up a project to map all individual journeys (by using tools to measure customer journey effectiveness) and to look for ways to increase the value of these journeys. This is an important aspect of our experimentation culture, as it enables us to approach optimisation from the consumer's perspective, beyond individual pages. We also enabled the product teams to experiment by organising trainings and providing a platform to spread knowledge.This encourages an experimentation culture with the CRO team acting as Center of Excellence, creating a company-wide commitment to improving the customer experience. Next to this, we’ve managed to expand the team to 9 FTEs spread over multiple teams and executing twice as many experiments with a 37% successrate, by keeping a focus on research (increasing the quality of experiments), educating new people in- and outside of the team, and optimising the process."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Smartphonehoesjes Experimentation Culture Awards 2023 honorable mention

HONORABLE MENTION - TEAM:
Smartphonehoesjes.nl - CXO Team

Smartphonehoesjes.nl

From CRO silo to CXO team"Early 2022, the small CRO team consisting of a specialist, web analyst, and CSM started an experimentation program with a backlog of ideas lacking data, business objectives and product vision. Most ideas were coming from the HIPPO, best practices or what competitors had. With limited resources on (front-end) development available, prioritisation was key. Other teams with feature requests for dev were throwing business cases like it was popcorn. Discussions in stakeholder meetings were lengthy and inefficient.The CRO team started documenting new ideas in Airtable and created an automated process for collecting, analyzing and sharing experiments. However, the biggest challenge was to increase internal awareness on experimentation and become more data and customer-focused. How can we make sure we build and validate the right features that we all agree on?What did we do? The CSM and the CRO specialist presented the Discovery/Delivery model that is mentioned in Inspired and ‘Continuous Discovery Habits’. The story hit the core of the problem. Next step: we created a product vision with five objectives. Based on these objectives - opportunities were identified. It brought focus and clarity to all teams.Things changed: The request for insights and validation increased. This. led to a new team being born: the CXO team (5FTE). Responsible for customer satisfaction and retention, by customer research, experimentation, validation and most important: sharing insights and knowledge."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Bupa Australia Experimentation Culture Awards 2023 nomination

RISING STAR WINNER:
Bupa Australia - Tiger Squad

Bupa Australia

Tiger power: Proving the value of business experimentation through one product squad."Digital at Bupa had always been a strictly output focused approach until late 2021, when a brave band of strategists, developers, analysts and designers got together to form a dedicated squad called Tiger to show the business the value of utilising experimentation to focus on outcomes.The business had never engaged in any form of experimentation so these Tigers worked valiantly to establish a programme that ensured trust in our data, removed technical complexity where possible, evaluating and selecting tool sets and processes that could drive our maturity forward and finding ways to validate approaches with the minimum level of effort.With each win or learning, we brought the senior management and product squads along for the journey with regular internal communications, gamified ideation workshops and transparency of reporting which built trust in our output and a desire to be able to deliver measurable value from all product squads, not just measurable output.By the end of 2022, this team had driven a level of incremental growth that eclipsed the more output focused product squads and the business has now invested in scaling the experimentation approach into all areas of the digital business. We have hired more analysts, researchers and optimisation managers and are about to embark on a training programme for our first champions to work with our new centre of excellence programme.Experimentation is now hitting its stride at Bupa, and it all started with Tiger."


June 15th 2023 live recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


EDC Retail Experimentation Culture Awards 2023 nomination

RISING STAR NOMINEE:
EDC Retail - CRO Team

EDC Retail

Lighting the experimentation fire in the boardroom."Start 31 experiments, complete 14 of them and find a business case of 1.5mln from merely 5 winners, all within 4 months. Team EDC is on fire! Their experiment ideas range from simple copy tests to bold unconventional experiments. One of their psychologically driven strategies is to appeal to the mind of the pleasure shoppers. We operationalized this by swapping product descriptions with customer-reviews such as "Your orgasm starts in your toes, moves through your thighs and ends in your belly." This particular product had an uplift of 150% in revenue. And that’s just 1 of their 14.000 products. The EDC team has completely embraced the data driven, experimentation culture with the full support of the organization. Truly exemplary is their response to “losing”. For instance, the first customer reviews test was a loser. Where other teams would swiftly move into a new direction, team EDC tweaked the next designs after taking a deep-dive in the test results. And with great success.Team EDC is scaling up rapidly. Team members advance to new roles, new members join, more tests are performed, and experimenting expands to different labels. The team members learned new skills, and presented their own behavioral study. It is hard to not get excited when you work with such a driven and truly inspired team. Everyday, we witness their personal growth, their eagerness to learn more, their ambassadorship and their enthusiasm. It is awesome!"


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Moneywise Experimentation Culture Awards 2023 nomination

RISING STAR NOMINEE:
Moneywise - Experiment Lab

Ana Catarina Cizilio

Finding leverage with an Ambassador program structure for experimentation."I started working with Moneywise as part of their strategy to scale funnel performance and reach profitability — An inspiring and challenging objective.Nic Skitt, CTO, led the vision "everyone should be able to run their experiments and lead arguments with data."The team's unfair advantage for its early success was reusing a pre-built experimentation stack ranging from tech infrastructure, process, data pipeline, and reporting automation.It took 48 days from getting to know the team to have the experimentation platform running.Because of current macroeconomic conditions, hiring CRO specialists to scale operations wasn't an option.
Organizational challenge: Moneywise had the willingness and traffic volume for ten tests per month but needed the arms to execute.
We used Microsoft's experimentation flywheel and maturity model to understand, prioritize, and structure action — The objective was to move "Experimentation team organization" from Crawl to Fly.Sr. Leadership prioritized the ambassador structure from day one to generate operational leverage and maximize the number of experiments.They set the tone and pace for success, the top-down support.The "experiment lab" started with eight ambassadors. Three months later, the community grew to 19 growth-minded individuals empowered with tools and processes to run their own tests. From media buyers to editorial copywriters, they upskilled and developed testing superpowers."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Gelato Experimentation Culture Awards 2023 nomination

RISING STAR NOMINEE:
Gelato - Data Team

Gelato

Turning the Tide to Experimentation: How Gelato is Challenging the Status Quo."Over the past 12 months, we, as a company, have taken a significant leap towards becoming a genuinely data-driven company, where our decisions will be grounded on the experiments we conduct and the data we collect.The prominent achievement is the cultural shift from a "build, build, build" mentality to a "build, measure, learn" approach.And we haven't stopped there! We have continued to push forward and achieve the following:We have successfully implemented an experimental guide that every product team should follow when building a new feature and it tremendously increases the amount of the positive results from ideas / hypotheses ( by 20% ).We have B2B business as well and we realized that sometimes it’s not feasible to launch AB tests and have created a causal inference automated approach to these cases and 32% cases have shown comparable statistical power to AB tests.We now hold bi-weekly retrospective meetings to review the positive and negative results of our experiments. This has helped us to identify bottlenecks in our business and adjust our testing framework accordingly.We have recognized the significance of measuring the long-term impact and have begun to prioritize it. Currently, we run two holdout experiments concurrently that assist us in identifying any long-term effects."


June 15th 2023 live recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Gympass Experimentation Culture Awards 2023 nomination

RISING STAR NOMINEE:
Gympass - Center of Excellence

Gympass

From zero to 2 in 6 months: how Gympass scaled experimentation across marketing channels."I've never seen a program scale from zero marketing experiments to 120+, 20 people contributing, a functioning CoE setup (training, tools, systems), and most importantly a new for me, 7 different marketing channels (teams) testing. Not only AB testing on web, but experiments in acquisition, the app team, in retention and CX, etc with monthly readouts."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


Perlego Experimentation Culture Awards 2023 honorable mention

HONORABLE MENTION - RISING STAR: Perlego - CRO Strategists

Perlego

How Perlego are trusting their growth to experimentation."Perlego decided to partner with a CRO agency to collaboratively drive an experimentation strategy focused on free-trial sign-up optimization. Their internal shift towards an experimentation mindset began a year before working with their new agency. They were excited to embed it in their culture and required some support to determine a robust statistical procedure so that they could trust their results. Perlego’s initial approach wasn’t systematic which meant that each test was judged on its uplift/decrease rather than the learnings it generated or the risks it helped mitigate.Since partnering with a new agency, Perlego’s confidence in experimentation has increased. There’s now a strong statistical procedure in place, meaning they trust their results. As such, they’re more confident to settle debates with data from experiments, often saying things like ‘this is just my opinion and I would be happy to be proven wrong’. What’s more, they now have a strong strategic approach that treats each experiment as part of an overarching strategy – focusing on learning and iterating rather than winning.The best evidence for Perlego’s experimentation maturity came during a recent strategy discussion: they asked their agency to move away from free-trial optimization to instead focus on increasing overarching profitability. Specifically, Perlego partnered with their new agency on a key bet to remove free trials altogether by looking at how they could use the scientific method to optimize their subscription strategy."


June 15th 2023 recording

This broadcast has 120+ minutes of keynotes, interviews and winners
The live broadcast started on June 15th, 6pm UTC


SUBMIT YOUR 2024 CASE(S)

Case submission deadline is March 31st, 5 pm UTC.The 2024 jury is looking for inspirational stories on (your) growth in experimentation maturity. It's not about the current level of experimentation; we nominate and award for the growth steps that have been taken in the past 12 months.See our about page for more info on our award categories.Submitting is straightforward: all questions in this PDF download. Please scroll down for our submission form.You can submit your case or nominate someone else. When a case from someone else is selected as a finalist, we will reach out to them on your behalf as the case submitter and ask the potential finalist if they accept the nomination and are willing to participate in the interview before we announce anything about their case on our website.

"The Experimentation Culture Awards is not awarding that one experiment. This is about improving the process, structure, trustworthiness, democratization, and motivation for experimentation in organizations."


2024 CASE SUBMISSION FORM

In case the form is not working: use this direct form link.After submitting your case you will receive an email with the confirmation of your entry. We will contact you in the second week of May to let you know if your case entry is selected as one of the final 5 nominees in a specific category.Read on to learn more about the jury members and the process. For question on case submitting: use our contact form.

Time left until the award case submission deadline (March 31, 2024, 5 pm UTC):


    ABOUT THIS AWARDS EVENT

    This is the 2024 about page.The Experimentation Culture Awards started in 2020 as an event to promote a culture of experimentation globally. Our goal is to help people trying to grow an evidence-based decision-making culture by pushing them in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and nominating individuals, teams and organizations who deserve recognition for their work.In an experimentation culture, you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

    "It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

    The 2024 jury will be handing out 4 awards:

    • Rising Star Award 2024: For organizations (teams) that grew from almost no experimentation, to scaling up experimentation quickly.

    • Team Award 2024: For organizations (teams) that grew from some people applying some CRO / Experimentation to a more solid set-up, and a strong team.

    • Organization-wide Award 2024: For organizations that grew from a strong experimentation team to experimentation more broadly adopted throughout the organization.

    • Community Award 2024: For an individual, a team, or an organization who really helpt the broader experimentation community to move forward.

    Our goal is to praise every case study that should be praised for growing experimentation culture by nominating this case or at least giving this case an honorable mention.Note: community award entries can not be a self nomination.

    THE AWARDS JURY OF 2024

    This is our 2024 jury. Read more about our awards or our 2023 jury.

    EXPCA 2024 Jury

    After the submission deadline has passed every jury member will score each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The best scoring cases will become nominated as finalists and will be interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the nominees in all categories. The winners will be announced during the broadcast of May 23rd, 6 pm UTC - 8.30 pm UTC.Question on this selection process: please use our contact form.

    May 23rd 2024 live broadcast

    This broadcast has 120+ minutes of keynotes, interviews and winners
    The live broadcast starts on May 23rd, 6 pm UTC

    ABOUT THIS AWARDS EVENT

    This is the 2023 about page.The Experimentation Culture Awards started in 2020 as an event to promote a culture of experimentation globally. Our goal is to help people trying to grow an evidence-based decision-making culture by pushing them in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and nominating individuals, teams and organizations who deserve recognition for their work.In an experimentation culture, you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

    "It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

    The 2023 jury will be handing out 4 awards:

    • Rising Star Award 2023: For organizations (teams) that grew from almost no experimentation, to scaling up experimentation quickly.

    • Team Award 2023: For organizations (teams) that grew from some people applying some CRO / Experimentation to a more solid set-up, and a strong team.

    • Organization-wide Award 2023: For organizations that grew from a strong experimentation team to experimentation more broadly adopted throughout the organization.

    • Community Award 2023: For an individual, a team, or an organization who really helpt the broader experimentation community to move forward.

    Our goal is to praise every case study that should be praised for growing experimentation culture by nominating this case or at least giving this case an honorable mention.This year we stopped with the individual category (experimentation is a team sport, was our reasoning, and we created a separate community award category), we added the Rising Star Award as a full category this year.

    THE AWARDS JURY OF 2023

    This is our 2023 jury. Read more about our awards or our 2022 jury.

    EXPCA 2023 Jury

    After the submission deadline has passed every jury member will score each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The best scoring cases will become nominated as finalists and will be interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the nominees in all categories. The winners will be announced during the broadcast of June 15th, 6.00pm UTC - 8.30pm UTC.Question on this selection process: please use our contact form.

    June 15th 2023 recording

    This broadcast has 120+ minutes of keynotes, interviews and winners
    The live broadcast started on June 15th, 6pm UTC

    ABOUT THIS AWARDS EVENT

    This is the 2022 about page.The Experimentation Culture Awards started in 2020 as an event to globally promote a culture of experimentation. Our goal is to help people who are trying to grow an evidence-based decision making culture, by giving them a push in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and by nominating individuals, teams and organizations who deserve to be recognized for their work.In an experimentation culture you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

    "It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

    The 2022 the jury will be handing out at least 3 awards:

    • Individual award 2022: something 1 person has done in the past 12 months to keep or improve the culture of experimentation in an organization or even broader.

    • Team award 2022: something a team has done in the past 12 months to keep or improve the culture of experimentation in your organization or even broader.

    • Organization-wide award 2022: something an organization has done in the past 12 months to keep or improve the culture of experimentation in your organization or even broader.

    On top of the three main categories we also have a community award to appreciate efforts that support the experimentation industry as a whole. Last but not least we have the rising star award for the individual, team or organization really going from nothing to something in the past 12 months.Both these extra awards will separately be handed out by the jury to entries in one of the three main categories.

    THE AWARDS JURY OF 2022

    This is our 2022 jury. Read more about our awards or our 2021 jury.

    EXPCA 2021 Jury

    After the submission deadline has passed every jury member will score each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The best scoring cases will become nominated as finalists and will be interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the nominees in all categories. The winners will be announced during the broadcast of July 7th, 6.00pm UTC - 8.30pm UTC.Question on this selection process: please use our contact form.

    July 7th 2022 live broadcast

    This live broadcast will have 120+ minutes of keynotes, interviews and winners
    The live broadcast starts on July 7th, 6pm UTC

    ABOUT THIS AWARDS EVENT

    This is the 2021 about & jury page.The Experimentation Culture Awards started in 2020 as an event to globally promote a culture of experimentation. Our goal is to help people who are trying to grow an evidence-based decision making culture, by giving them a push in the right direction.We do this by sharing inspirational stories of experimentation maturity growth and by nominating individuals, teams and organizations who deserve to be recognized for their work.In an experimentation culture you are free to try and fail or succeed, while the direction and the result of work is based on trustworthy gathered evidence. Grow fast, grow forward.

    "It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making."

    In 2021 we are handing out 3 awards (but we do like surprises):

    • Individual award 2021: something 1 person has done in the past 12 months to keep or improve the culture of experimentation in an organization or even broader.

    • Team award 2021: something a team has done in the past 12 months to keep or improve the culture of experimentation in your organization or even broader.

    • Organization-wide award 2021: something an organization has done in the past 12 months to keep or improve the culture of experimentation in your organization or even broader.

    THE AWARDS JURY OF 2021

    This is our 2021 jury. Read more about our 2022 awards or our 2022 jury.

    EXPCA 2021 Jury

    After the submission deadline passed every jury member scored each case entry on a 5 star rating scale (besides cases of friends, family, collegues and clients). The top 5 in each category became nominated as finalists and was interviewed in-depth about their award entry. Based upon the extra information from the interview, the jury will select the winner among the 5 nominees in all 3 categories. The winners will be announced during the broadcast of July 8th, 6.00pm UTC - 8.30pm UTC.Question on this selection process: please use our contact form.

    July 8th 2021 live broadcast

    This recording has 150 minutes of keynotes, interviews and winners

    ABOUT THIS AWARDS EVENT

    This is the 2020 about & jury page.The Experimentation Culture Awards were scheduled as part of the new Outperform Conference in Amsterdam, June 2020. This event got postponed, due to the Covid virus.This outbreak changed a lot, it caused a massive shift for many organizations. We also went through digital transformation and moved the awards show to a virtual event.What have you, your team and your company done the past months to maintain a culture of experimentation, or to even grow it to a next level of maturity? This question is exactly the reason why we wanted to move forward with the Awards online!

    On the deadline of July 31st 2020 we had received 65 amazing cases on evidence-based maturity growth in organizations. Stories that will inspire others in these strange times. Stories that inspire us all to keep on moving forward maintaining and improving a culture of experimentation.It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.

    Read on for our awards, the jury and the nominee selection process

    • Individual award: something 1 person has done in the past months to keep or improve the culture of experimentation in an organization or even broader.

    • Team award: something a team has done in the past months to keep or improve the culture of experimentation in an organization or even broader.

    • Organization-wide award: something an organization has done in the past months to keep or improve the culture of experimentation in an organization or even broader.

    THE AWARDS JURY OF 2020

    This is our 2020 jury. Read more about our awards or our 2021 jury.

    After the submission deadline of July 31st 2020, 6.00pm UTC, every jury member has scored each entry on a 5 star rating scale. The top 5 in each category has been contacted and interviewed about their award entry. Based upon that extra information the jury has selected the winners among the 5 nominees in every category and those winners were announced in the broadcast of September 24th, 6.00pm UTC.The live show is done, but you can still register your free event ticket to get access to the recording with 6 keynotes, 15 interviews, 3 awards and 2 bonus items. Truly inspirational content on experimentation culture.


    REGISTER YOUR FREE TICKET

    Register your free ticket For the 2024 experimentation culture awards live broadcast. You'll see nominee pitches, the winner announcements, and keynotes from last year's winners.The live broadcast starts on May 23rd 2024, 6pm UTC.

    (Which is Berlin: 8 pm, London: 7 pm, New York 2 pm, Los Angeles 11 am)


    REGISTER YOUR FREE TICKET

    Register your free ticket For the 2023 experimentation culture awards recording. You'll see nominee pitches, the winner announcements, and keynotes from last year's winners.The live broadcast started on June 15th, 6pm UTC, and the full recording is now available.

    (where you can register for free or log in)

    2023 AWARD SHOW SCHEDULE

    June 15th 2023 - show starts at 6pm UTC

    2022 nomination & award jury

    All times in the schedule are UTC times, which means it starts in/at:- Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)
    - London / Dublin: 7.00pm (+1 hour on UTC)
    - New York / Boston: 2.00pm (-4 hours on UTC)
    - Silicon Valley: 11.00am (-7 hours on UTC)

    • 5.50pm UTC: Livestream starts with a 10 minute countdown - you can start to log in

    • 6.00pm UTC: Introduction of the 2023 Awards by jury chair & host of this show Ton Wesseling

    • 6.16pm UTC: Introduction of all 2023 nominees and mentioning the honorable mentions*

    • 6.22pm UTC: Announcing the 2023 Community Award winner

    • 6.24pm UTC: Rising Star Award nominees case introductions & announcing the winner!

    • 6.45pm UTC: Keynote presentation by Bjarn Brunenberg of TomTom - Winner of the Experimentation Culture Individual award in 2022

    • 7.08pm UTC: Team award nominees case introductions & announcing the winner!

    • 7.29pm UTC: Keynote presentation by Sarah Bütof of Vista - Winner of the Experimentation Culture Team award in 2021

    • 7.50pm UTC: Organization award nominees case introductions & announcing the winner!

    • 8.10pm UTC: Closing remarks by Ton Wesseling

    • 8.15pm UTC: End of the live broadcast

    (where you can register for free or log in)

    2023 Rising Star Award nominees
    2023 Team Award nominees
    2023 Organization-wide Award nominees

    All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!


    GET ACCESS TO THE RECORDING

    Because the show has ended you need to login or create an account directly on our stream website to access the recording.The live broadcast started on July 7th, 2022 - 6pm UTC.

    This live broadcast had 120+ minutes of keynotes, interviews and winners

    2022 AWARD SHOW SCHEDULE

    July 7th 2022

    2022 nomination & award jury

    All times in the schedule are UTC times, which means it starts in/at:- Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)
    - London / Dublin: 7.00pm (+1 hour on UTC)
    - New York / Boston: 2.00pm (-4 hours on UTC)
    - Silicon Valley: 11.00am (-7 hours on UTC)

    • 5.50pm UTC: Livestream starts with a 10 minute countdown - you can start to log in

    • 6.00pm UTC: Introduction of the 2022 Awards by jury chair & host of this show Ton Wesseling

    • 6.20pm UTC: Individual award nominees case introductions & announcing the winner!

    • 6.40pm UTC: Keynote presentation by Aleksander Fabijan - Winner of the Experimentation Culture Individual award in 2021

    • 7.00pm UTC: Team award nominees case introductions & announcing the winner!

    • 7.20pm UTC: Keynote presentation by Denise Visser from Team Experimentation at bol.com - Winner of the Experimentation Culture Team award in 2021

    • 7.45pm UTC: Organization award nominees case introductions & announcing the winner!

    • 8.05pm UTC: Announcing the winners of the Rising Star Award and the Community Award!

    • 8.10pm UTC: Closing remarks & Ronny Kohavi master class raffle by Ton Wesseling

    • 8.20pm UTC: End of the live broadcast

    2022 organization-wide nominees
    2022 team nominees
    2022 individual nominees

    All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!


    GET FREE ACCESS TO THE 2021 LIVE AWARD SHOW RECORDING

    Register yourself to be able the recording of the 2021 live show. This event has keynotes, interviews with the 15 finalist nominees and announces the winners. You can check the full schedule here.Clicking on the button below here will take you to our livestream platform, where you also can register a new account directly.

    If you registered earlier on this site: check your email for login informationEmails are mainly send by info@experimentationcultureawards.com, but login info also comes from no-reply@editmysite.comUse "reset password" on our live stream platform to set a new pass.

    2021 AWARD SHOW SCHEDULE

    July 8th 2021

    2020 keynote speakers

    All times in the schedule are UTC times, which means it starts in/at:- Moscow: 9.00pm (+3 hours on UTC)
    - Amsterdam / Berlin / Paris: 8.00pm (+2 hours on UTC)
    - London / Dublin: 7.00pm (+1 hour on UTC)
    - New York / Boston: 2.00pm (-4 hours on UTC)
    - Silicon Valley: 11.00am (-7 hours on UTC)

    • 5.50pm UTC: Livestream starts with a 10 minute countdown - you can start to log in

    • 6.00pm UTC: Introduction of the 2021 Awards by jury chair & host of this show Ton Wesseling

    • 6.15pm UTC: Individual award nominees case introductions & announcing the winner!

    • 6.45pm UTC: Keynote presentation by VodafoneZiggo - Winner of the Experimentation Culture Team award in 2020

    • 7.15pm UTC: Team award nominees case introductions & announcing the winner!

    • 7.45pm UTC: Keynote presentation by Farfetch - Winner of the Experimentation Culture Organization-wide award in 2020

    • 8.15pm UTC: Organization award nominees case introductions & announcing the winner!

    • 8.45pm UTC: Closing remarks by Ton Wesseling

    2020 organization-wide nominees
    2021 team nominees
    2021 individual nominees

    All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!


    GET FREE ACCESS TO THE RECORDING OF THE 2020 SHOW

    Register yourself to be able to watch the recording of the live broadcast. The events has 6 keynotes, the 15 final nominees and presents the winners. You can check the full schedule here.

    The full recording is accessible through our live stream platform
    If you registered earlier: check your email for login information
    (emails are mainly send by info@experimentationcultureawards.com, but login info also comes from no-reply@editmysite.com - use "Reset password")

    2020 AWARD SHOW SCHEDULE

    September 24th 2020

    2020 keynote speakers

    All times in the schedule are UTC: Moscow +3hrs, Paris +2hrs, London +1hr, New York -4hrs, Austin -5hrs, San Jose -7hrs

    • 5.50pm - 6.00pm: Livestream starts with a 10 minute countdown - you can start to log in

    • 6.00pm - 6.15pm: Introduction of the 2020 Awards by jury chair & host of this show Ton Wesseling

    • 6.15pm - 6.30pm: Keynote presentation by Stephen Pavlovich - Tactics that could help to create a culture of experimentation

    • 6.30pm - 6.45pm: Keynote presentation by **Marianne Stjernvall **- How to build an experimental organization

    • 6.45pm - 7.05pm: Individual award nominees case introductions & announcing the winner!

    • 7.05pm - 7.20pm: Keynote presentation by Hazjier Pourkhalkhali - Who optimizes the optimizers

    • 7.20pm - 7.35pm: Keynote presentation by Casandra Cambell - Stop just optimizing; start deliberate learning instead

    • ** 7.35pm -7.45pm**: Individual lifetime achievement award given by the 2020 jury to Ronny Kohavi

    • 7.45pm - 8.10pm: Team award nominees case introductions & announcing the winner!

    • 8.10pm - 8.20pm: Keynote presentation by Kelly Wortham - Experimentation Culture From individual to industry

    • 8.20pm - 8.30pm: Keynote presentation by Lukas Vermeer - Experimentation Culture at Booking.com

    • 8.30pm - 8.40pm: Organization-wide lifetime achievement award given by the 2020 jury to Booking.com

    • 8.40pm - 9.02pm: Organization award nominees case introductions & announcing the winner!

    • 9.02pm - 9.05pm: Closing by Ton Wesseling

    All keynotes are presentations by the Award jury members.

    2020 keynote speakers

    All nominations will be introduced during the event by the case owners. Do not forget to register to get access to the show and/or the recording!


    CONTACT FORM

    Use the form below to ask us your question(s) about the awards and the judging process or to submit your help as ambassador or business partner. Our goal is to reply within 2 business days.

    Emails are send through info@experimentationcultureawards.comYou will be contacted by a representative of the owner of the Experimentation Culture Awards: Help je Klant Holding BV, registered at the Chamber of Commerce in the Netherlands under number 30251897.


    CONTACT FORM COMPLETED

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    TICKET REGISTRATION DONE

    Our welcome email should arrive in your email box in 2 minutes. It's sent through info@experimentationcultureawards.com.Keep an eye out for our event announcements emails and the livestream login link (which will be emailed on May 22nd, 2024).